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Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

In a broader sense, all emails sent to a potential business partner or customers is a form of email marketing, as these emails can be sent out for various purposes, such as encouraging repeat business, convincing customers to purchase a new item or service, sharing third-party ads, but also enhancing the merchant’s relationship with a past customer.

 

This infographic presented by WebSiteBuilder.org will provide you with a total of 119 facts about this marketing strategy, while also sharing tonnes of interesting stats that will help you better understand the niche. Apart from this aspect, you’ll also get the opportunity to view studies, learn what works, what doesn’t, and what you should do to ensure that your email marketing campaign turns out to be successful, rather than a nuisance to your customers.

 

We’ve pulled out a few to test your email marketing knowledge:

1. How many billion emails are sent on average each day? A) 126 B) 156 C) 196

2. Which type of email have the best open rates? A) Newsletter B) Abandoned cart C) Inactive customer

3. ___% of email is opened on a mobile device. A) 25 B) 55 C) 80 If you selected C (196), B (Abandoned cart), and B (55), respectively, then you do know a little something about email.

Check out the infographic for much more about unsubscribe rates, automation, personalization, case studies, and other email-related facts and figures:

119 Facts You Don’t Know About Email Marketing

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