Influencer marketing has never been more important. With 25% of internet users employing some form of ad blocking, and consumers continuing to trust word of mouth over all other forms of marketing, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity. The role of the 2017 Influencer Marketer moved to a serious business critical function.
Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment.Dieter Hovorka
From celebrities to the rising class of micro-influencers – experts in a specific topic with smaller, but more highly engaged audiences – influencers are emerging as a critical marketing tool for brands large and small. Influencers help brands grow awareness and consideration. Increasingly, they’re also helping drive sales.
The report was based on data from a survey of 300 social media influencers who use Hashoff’s platform and who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
Some 99% of respondents say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, 43% to Twitter, 30% to YouTube, and 28% to Pinterest.
Some 92% of influencers say Instagram is the social network they expect to focus on most this year, and 87% expect it to be their top focus next year.
Although only 2.7% of influencers say YouTube is their top focus this year, 8.5% expect it to be the social network they focus on most next year.
Just over half (52%) of influencers say it takes more than 30 minutes, on average, to create their best posts.
Only 12% of respondents say being a social media influencer is their full-time job.
About the research: The report was based on data from a survey of 300 social media influencers who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
See the complete statistics of the report in an Infographic below, “2017 Influencer Marketer State of the Union Report”.