The audience is overloaded with ads every day over thousand times. Time to stand out from the crowd and shine like a star. Live marketing events is a choice to test all variations of marketing to the audience and measure their immediate reaction.
With today’s overload on advertisements, consumers are blended to see not anymore all of them. The landscape of advertisements got too noisy. Experiential marketing, like “live marketing,” helps products and brands to engage consumers on an emotional level.
As mention earlier that emotional, human touch component is key because our audience expects a consistent experience across all channels.
What we can read in today’s infographic is the fact that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
Yes, customer experience management does matter and leads to success.
In the infographic made by the team of live marketing platform Limelight looks into the details of the mindset, skill set, and potential toolset which is out there for brands to maximize the ROI of their live marketing strategies:
- How can brands think holistically about the customer experience?
- What skills are required to engage them?
- What about technology, how can technology and software help accelerate and scale results?
Read the fantastic infographic “Mindset, Skillset, Toolset Maximizing the Benefits of Live Marketing” and learn more about this three elements which work hand in hand to maximize a premium customer experience, and on top learn about the benefits of execution will bring to a brand. Let us know how you could succeed in this mission, leave a comment below and hear what your counterparts have to say.