Nearly half (46%) of people who viewed video ads took some kind of follow-up action, according to a study cited in an infographic about video boost e-commerce sales.
Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment.Dieter Hovorka
The infographic, released by JLB Media Productions, also point out that one in four shoppers uses YouTube to search for videos about products they are considering.
The online publishers association found that 80% of users recalled watching a video ad in the past month, with 46% taking some follow-up action, such as looking for more information or visiting the advertiser’s Website.
With figures like those, it’s easy to see how video can help move customers along the path to purchase.In fact, the infographic includes examples of how real brands have implemented video to their benefit.
For example, one company increased conversions 25% when it added video to its website, and a few brands found that customers who watch videos are much more likely to purchase than those who don’t.
To see more compelling statistics about how buyers use video when shopping, check out the infographic, benefits of product video production: