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Today, the only thing that is constant is change. A swiftly changing, acceleratingly digitalized economy, marketing software has become the life-force of savvy marketers. It can often be the do or die factor between success and failure for both your marketing campaign and for your brand, that’s the reason why buying marketing software is not that simple.

“I know what you did in your last Marketing campaign, do you?” Jalena Pineda

Business Development Manager, Skillz Middle East

Marketing Software

Adobe Clouds
  • End-to-end digital marketing, Adobe Marketing Cloud, read more
  • Real intelligence, when you really need it, Adobe Analytics Cloud, read more
  • TV advertising meets digital video, Adobe Advertising Cloud, read more

But today’s marketing software landscape is drowning thousands of solutions offering diversified features and claimed benefits: There were, in fact, more than 3,500 solutions on the market as of 2016, and that number is likely to only go up.

That sort of environment can make it nearly impossible to find the right marketing technology for your organization.

Here are nine valuable tips to help you make the right match call to enhance your core marketing initiatives.

  1. Determine the “Why”
  2. Advance what’s working
  3. Beware of ‘walled gardens’
  4. Keep it simple
  5. Know the trends
  6. Stay in your lane
  7. Prioritize adoption
  8. Understand the importance of ROI
  9. Go For it: Avoid paralysis by analysis

I hope that these tips can help you navigate the marketing software purchase process a little more easily.

See the infographic below to see a complete summary guide which shall help you in buying Marketing Software.

Infographic Nine Critical Issues to Consider Before Buying Marketing Software

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