Are you like the millions of other businesses out there who are conducting digital marketing without a defined strategy? Do not worry, now it is the right time to get started.
” Skillz ME solutions are designed to assist in digital marketing efforts, enabling you to amplify your online marketing strategy, manage your global brand, embrace social business, and produce effective customer communications. “Dieter Hovorka
Do not worry, now it is the right time to get started.
The way you approach digital is a direct reflection of what you will get out of digital. If you are taking a sporadic, ‘get it done’ approach that utilizes a handful of tactics without clear goals or objectives, you can expect a sporadic return on investment. Small businesses are the number one offenders of this approach.
What is a digital marketing strategy?
The phrase specifically refers to having a planned approach to the Internet driven channels you use to spread your message online. The same tenants of audience segmentation, targeting, propositions, and differentiation are still relevant in it comes to digital marketing just as traditional marketing.
Chances are, you are already conducting digital marketing in some shape or form. However, without a strategic approach, you are limiting your return and hurting your brand.
BELOW WE HAVE LISTED WHY YOU NEED A DIGITAL STRATEGY
1. You’re Missing Opportunities Online
Companies that do not have a digital marketing strategy are often unaware of the vast number of opportunities they miss by not having a set strategy in place. Simply put, without a concrete digital marketing strategy with clearly defined strategic goals, you are helping your competitors succeed where you have failed. Creating new relationships with potential customers and strengthening ties with existing ones is only possible if you are directing your digital marketing efforts down a set path.
2. You Don’t Know Your Customer next move
Sure, your website and social media sites are up and running. Do not make the mistake of thinking this is just a checkmark on a laundry list of business ‘must-haves’. In order to make these tools work for you, you must be able to monitor and evaluate your online customer behavior on a continual basis.
3. Digital Lacks Enough Resources to Make a Difference
Another common mistake made by business owners is not allocating enough financial and personnel support for digital marketing efforts. You will pay for underestimating the benefit of having a dedicated digital marketing budget in the short and long run. Think of your website and social media sites as vehicles that require maintenance, gas, and drivers. Without these things, can you truly expect the vehicles to operate at their full potential? The answer is no. Much like a vehicle, you can expect to have constant problems if you do not have neglect to invest money in the up-keep of your digital marketing strategy.
4. No Optimization or Recalibration Based on Analytics
Having Google Analytics running on your website is not enough. That is the minimum. The purpose of having analytics is to track customer behavior on your website AND recalibrate your approach based on what you see. Website performance impacts a number of digital marketing aspects including user experience, email and social media marketing, and search marketing. If you have any chance of achieving success in digital marketing, you must make sure that evaluation and recalibration is part of your strategy.
5. You’re Playing Catch-Up
Think of what you admire most about your top competitor. Top online brands have a way of staying on the cutting edge of digital marketing. They are testing and launching new approaches left and right, because they are armed with a digital marketing strategy that allows them to be agile enough to stay ahead of the game. If you find yourself constantly playing catch-up and never getting ahead of your competitors, it is time to re-think your current stance on digital marketing.
YOUR SUCCESS WITH OUR COMPLETE OFFERING
01. A/B TESTING AND MULTIVARIATE TESTING read more
02. WAYS OF E-MAIL MARKETING read more
03. PERSONALIZATION & SEGMENTATION
04. LEAD AND ENGAGEMENT SCORING
05. EMPOWER CONTACT MANAGEMENT
06. CAMPAIGN AND CONVERSION MANAGEMENT
07. BIG DATA, WEB ANALYTICS AND THEIR TRUTH read more
08. SOCIAL MARKETING AND THEIR VALUE
09. BRAND MANAGEMENT @ THE GLANCE
10. WEB EXPERIENCE MANAGEMENT MATTERS read more
A well-planned digital marketing program can change how you interact with your customers and the way customers perceive your brand. Contact our team and make the first step towards your success.