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Did you ever wonder if it makes sense for your business to publish Facebook Video Marketing videos? Well if you don’t know what to expect and how to go onwards you might be interested in today’s Infographic which looks into creating small Facebook video marketing videos.

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

I mention it already earlier, Video has become a major component of content marketing. Special if we look into explainer videos, they are essential for your today’s marketing mission. We are not looking into big brands and the global players with large budgets, no also the small SME’s have great opportunity to catch their audience with the right twist of marketing message in a video.

Today’s infographic by funder The Business Backer shows eleven tips for small businesses on how to create Facebook videos that keep up with the big players. Nice illustrated is the advice in regards of length (more then 2 minutes is too much for your audience), format (yes the iPhone portrait videos are outperforming well, vertical videos gain 50% more impressions), content (explainer videos, tips, and how-to videos perform well), and more.

Portrait Videos reach 50% more audience than landscape, thanks to iPhone and Co who gave us the smartphone camera for Facebook Video Marketing.

In the infographic, you can also read how to enhance your videos with text, which is important due to the fact that up to 85% of Facebook videos are watched without audio.

Facebook is our preferred platform to engage with our audience, so why not as well use Facebook ads to help promote it. Facebook Ads can reach the right audience based on the filter options which is key to your success.

To get started creating your Facebook videos, check out the infographic. Just tap or click to see a larger version.

The Small Business Guide to Facebook Video Marketing

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