Happy St. Patrick’s Day! May you have the luck o’ the Irish today in all your marketing efforts, special of today is that we look into your Email Campaigns.
Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment.Dieter Hovorka
But, since we all know successful marketing programs take much more than luck, may you also have some good tips to make the most of your email campaigns.
For many brands, targeting customers effectively can be a challenge that takes more luck than skill to master. As you celebrate St.Patrick Day, channel the luck of the Irish with these tips for successful email marketing campaigns.
So here are five strategies that the folks at Campaigner put together especially for St. Paddy’s Day:
1. Consider your email and newsletter send time. One Campaigner report found that emails sent between 8 AM and 11 AM garnered the best response rate from new subscribers.
2. Conduct A/B tests to determine which personalization tactics are the most effective for your audience, segment your audience to make more personalization and target driven emails.
3. Still not using responsive design in your emails? Now’s the time to check it out. With responsive design, you will reach the over 80% mobile users who don’t read their emails on a desktop
4. Wrap it into a gift, encourage your readers to share it on social to get more noise and recognition. Embedded social media links in your email make a difference
5. Treat your best customers like Gold, offer them promotions and they’ll find many happy returns (to your website)
Keep these best practices in mind as you prepare your email marketing campaigns. With a bit of added luck, your pot of gold will be overflowing!
For more fun and helpful tips to find your pot of gold at the end of the email rainbow, check out the infographic:
Saint Patrick’s Day, or the Feast of Saint Patrick (Irish: Lá Fhéile Pádraig, “the Day of the Festival of Patrick”), is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland.Did you know ....