How digitally engaged are Fortune 500 CEOs? A report from CEO.COM was based on data from an analysis conducted in 2016 of the social media presences of Fortune 500 CEOs on six popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube.
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The report was based on data from an analysis conducted in 2016 of the social media presences of Fortune 500 CEOs on six popular networks: Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube.
2016 has been an interesting year for the leading social media channels as they vie for subscribers and infuencers, to grow advertising revenues. The past year has seen the strategic acquisition of LinkedIn by Microsoft. Meanwhile, YouTube continued to evolve and grow as a streaming video platform, with potential competitors—Facebook Live, LinkedIn Infuencer videos, Twitter’s Periscope—vying to capture users.
Despite calls from many social media evangelists for CEOs to increase their use of social media, not much has changed since 2015. While LinkedIn’s Infuencer program seems to be gaining traction with CEOs, and Twitter use is also on the rise, Facebook, Google+, Instagram, and YouTube remain the top choices for corporate marketing teams to present corporate messaging.
LinkedIn remains the frst channel CEOs adopt, followed by Twitter.
60% of Fortune 500 CEOs have no social media presence at all, compared to 61% in 2015. There were 75 CEO changes in 2016, and only 29 incoming top.
Fully 300 of Fortune 500 CEOs do not have an active public account on any of the six social networks examined.
Some 131 CEOs are on one network, 54 are on two networks, 9 are on three networks, 5 are on four networks, and 1 (Expedia CEO Dara Khosrowshahi) is on five networks.
LinkedIn’s Infuencer program features some of the most active leaders on social media, such as Microsoft’s Satya Nadella, Salesforce.com’s Marc Beniof, and GM’s Mary Barra, publishing thought-provoking LinkedIn Pulse articles.
Facebook, the largest social network, and its subsidiary, Instagram, have few F500 CEO users. For the most part, CEOs on Facebook and Instagram reserve these platforms for personal use, or haven’t been active for years.
Apple’s Tim Cook has the most Twitter followers—3.9 million. His following has quickly grown to surpass that of Warren Bufett, Marc Beniof, and other F500 Twitterati.
See below a summary of the report in an Infographic.