Shoot for Higher & Quick ROI Today is the best way to optimizing the strategy of the insurance marketers in this digital world. Let’s be real: Nobody enjoys buying insurance today – from car to home to health…
“I know what you did in your last Marketing campaign, do you?”Jalena Pineda
Buying insurance is a reminder to consumers of what can go wrong in their lives, and complicated products don’t make choosing the right one easy.
Those are just two challenges insurance marketers have, but they are also two reasons those marketers need to make the purchase process as easy as possible for prospective customers.
Today’s infographic, by DialogTech, explores how a more traditional technology—the telephone—can help make the buying process smoother, and also give insurance companies an opportunity to close more business. In fact, calls convert customers 10-15 times more than Web leads, according to the infographic.
It also says that although 74% of insurance buyers research their purchase online, only 25% actually make that purchase on a computer. The vast majority of the rest use the phone.
Moreover, insurance customers tend to call their insurance providers throughout their customer lifecycles, including in the post-purchase stage. All of those stages provide insurers with the opportunity to sell more, and the infographic provides tips on how to do just that.
Study after study proves it: When insurance shoppers are ready to make a purchase, they call. While many insurance shoppers conduct research online, they want to speak with an agent to buy offline. They prefer calling rather than filling out a web form on a landing page because agents can provide immediate answers over the phone. Plus, a conversation with a real human-being offers a high-touch, intimate customer experience that cannot be experienced online.
In this infographic discover tips and steps you can take today to start optimizing insurance marketing for calls. Check the detailed infographic below on “How Phone Calls Can Help Insurance Marketers Increase ROI”