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Probably you have heard people in the business world say, “The Money is in the list.” What does this mean? If an email is sent but no one receives it, does it have an impact? What is a Killer Email List?

“I know what you did in your last Marketing campaign, do you?”

Jalena Pineda

Business Development Manager, Skillz Middle East

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But what does it really implies when you say “The Money is in the List?.”

In all forms of marketing, online marketing via email list is known to be your best form of communication with your clients. Undeniably, this is true despite the attention of any forms of social media gets, it never change the figures shown in studies after studies that the most valuable digital channel is email.

Study after study has shown that email beats out every other form of online marketing in terms of ROI.

As a matter of fact, a study according to Adobe, email has an ROI of $40 for every $1 spent. That beats organic search and paid search combined!

So, If an Email is sent but no one receives it, does it have an impact?

Probably not. Which is why building an email list is vital to any marketing program.

Email provider Campaigner compiled seven methods you can use to build your email list. For example, give people incentive to opt in, the infographic suggests, citing a statistic that offering a freebie, such as an e-book, can increase email signups more than 200%.

Also, remember to integrate your email, social media, and blogging strategies, as the three are connected; success in one channel can help you create more success in the others.

To see all seven tips, check out the infographic:

Seven Tips for Building a Killer Email List [Infographic]

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