You’ll also find key strategies that can be used to achieve the benefits of loyalty programs as well as effective ways to measure those results. Why not start a loyalty rewards program for your business today?
“I know what you did in your last Marketing campaign, do you?”Jalena Pineda
If you’re thinking of launching a loyalty rewards program, today’s infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it’s full of tips for how to make yours succeed.
For example, one of the main goals of a loyalty program is to drive repeat sales, and the graphics offer a simple formula you can use to measure whether that’s happening.
A loyalty rewards program also allows you to reduce reliance on discounts. The infographic points out that discount-oriented customers are likelier to switch brands if a competitor offers a better price—a concept that we explored recently here. Offering loyal customers points instead of (or on top of) discounts can reduce your need to cut prices.
As it, true to how the employees respond to appreciation at work, especially when you expressed it through recognition of their efforts because it confirms their work is valued. A simple thank you goes a long way and this will not only make them feel good but will actually benefit your business in the process.
A loyalty rewards program is also a great way to encourage user-generated content, the graphic points out, as you can award points for customers who upload photos, write reviews, or answer questions.
See more benefits of a loyalty program.
Are you considering launching a loyalty rewards program? Are you unsure of how to justify the cost versus the benefit of a loyalty program?
Hope you enjoyed checking out the infographic above to learn about the top benefits your business will see from offering a loyalty rewards program.