Wondering how often to post on social media? Great question. The short answer is, “As often as you can post quality content, consistently.” Quality and consistency are key to social media success.
“I know what you did in your last Marketing campaign, do you?”Jalena Pineda
Depending who you ask the answer might be different. Reading a recent article from Nei Partel on Forbes we found a lot of answers including some reference to a recent study. Nei Partel writes an article “How Frequently You Should Post on Social Media According to the Pros”.
The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms.
And the good news is, it’s probably not as often as you may have heard!
That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forget about it. Maybe it works for accounts with 100,000’s of followers, but it doesn’t work for the average business using social media marketing.
Why is post frequency important? As Neil Patel says,
If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So here’s what the research says, to help you get this right.
Note: The “ideal” frequency depends entirely on your business goals and the amount of time that you are willing to commit to your social media marketing efforts.
Once you know how often Post on Social Media– what should you post? And here we go, a really important aspect. What is to less, what is
Everybody’s Darling Facebook, how frequent shall I post?
No, I do not mean it sarcastic, but with the market leader in the back you can have a fantastic reach and depending on your content you can build your audience directly on Facebook.
Think about, 2billion people are using Facebook. Studies from Hubspot looked into the topic in detail. And their findings are clear. Do we need to look into the click per post, does increasing the number of posts affect clicks per post? The answer seems like no, even if you have more follower it does not affect you unless you have 10,000+ follower.
Amazing right, does this go analog with other social networks? Yes and no because unless you have 10,000+ follower on Instagram all traffic there can not lead to your actual home, your base, your Website.
A couple of weeks ago we had a similar topic discussing on how frequently should a marketer post as a part of strategizing and efficiency of the results or even the ROI futuristically.
“But what is it that the pros are
However, equipped with the information in the infographic, you have everything you need to have a general idea of how many times you should be posting each day. So pick your poison and get to it! You might miss Google+ in our Infographic. Well we t, ought to look into the most important social networks for the frequency how many
What frequency works for you on each platform, how