It’s a fact. The brand that creates the best inbox experience will almost always win more customers. Here are 6 must-know email marketing tips to do just that in 2018.
Digital marketers should listen up now: The email marketing platform provider Emma compiled a list of 6 tips which you should follow for successful email marketing in 2018. They packed it in a nice infographic which you find below.
We can guess you probably implemented some of these tips already, like avoiding the spam folder by always getting permission before you send email and setting clear expectations from the onset. We can read in the graphic that 69% of email recipients who report emails as spam make their decision solely on the subject line. This tells us that our subject lines need to be always clear and not misleading to not confuse our reader.
You maybe can read it on our blog on a daily based and emails are not an exception, 86% of consumers say personalization plays a role in their purchase decisions. Now it’s time to get creative and be more personal than only a simple email greeting, try to expand your efforts to personalize communications.
AVOID: Every field you add to your signup form will cause your conversion rate to drop by 25%
Who wants to lead the pack needs to be brave in 2018, consider using new technologies which can help you in your mission. Automated messages are already a must, so in case you are not doing this yet, it is a good starting point.
Email marketing is still one of the most effective marketing methods. Marketing automation tools can help you in getting better with your lists, campaign, and analysis. Try them in 2018 to increase your email marketing conversion reate and increase your subscriber.
Find all 6 email marketing tips in the infographic below which can help your email program succeed. Let us know what you have done in the past, what worked and what might not have worked for you. Share your thought in a comment below.