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Who can help me to create and place successfully an Ad on Social Media? I hear this question on a daily base from our clients. Finally, it is here a cheat sheet which helps you with social media ad platforms. 

Digital Marketing is not anymore like traditional Marketing, now Marketers need a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

“Dude my social media ad is really not working.”, an angry face sits opposite of me “and I really spend a lot of money.”, Mohammed is frustrated and I understand why.

Experiences like this are daily life of digital marketers who are setting all their marketing budgets on a single horse. They select one of the social media platforms or treat all of them the same way.

One ad fits all, right? Do you also believe so? MicroCreatives strikes here with a beautiful summarized infographic based on a global survey conducted by We Are Social analyzing the three top social networks of today.

Yes, social media Ad platforms are getting more effective if you know who your audience is and where

For sure the easier way would be to outsource all your digital and social marketing activities to reach your audience on a global scale which needs, agencies are there and can do the job for you. The world’s internet gets penetrated more than 50% by mobile users which is a fact and needs to be addressed.

2.8 million people serve the internet on a daily base and social media usage grows every year by 21%. These numbers are going to be steady over the next coming years and are relevant for all our digital marketing efforts we do for our business to reach the right audience at the right moment.

With social media advertising becoming more competitive by the day, it’s important to choose the right social media platform which will reach your target customers effectively. Every single social media platform offers unique advertising and marketing opportunities.

Let’s look into some hidden gems and see if you “KNOW your GOAL” before you chose the ad type of your choice.

Share your experience with social media ad platforms, did your campaigns perform in the past, could you increase lead generation or sell online? Use the commenting below to share your voice. 

The Social Media Ad Platforms Cheat Sheet
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