The yellow of the egg is not a single email, it needs to live and breath through a campaign. Deliver consistent campaigns everywhere this is the goal of todays marketers.
Adobe Campaign makes campaign management simple for the email marketer, while still giving you robust control over data management, segmentation, deployment, personalization, and customer journey design. Deliver personal experiences that your customers will love, every time.
Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works when it comes to email marketing. Having said this makes it crystal clear that we can not see email marketing standalone, it is part of the big picture which can make your digital marketing efforts succeed or fail. Time is
Smarter campaigns for smarter people
Through nine simple to follow, steps which we call Campaign Planner, we help you to establish an effective email marketing campaign to gather and convert leads. This all goes beyond platforms, tools or services which are offered on the market. Learning how to do it right is the most powerful way how to make email marketing efficient. Let’s look into an overview of the nine steps to the road of success:
No two customers are alike. No problem.
for your campaign, who else knows more about your unique selling point than you
that directly support your company’s core mission and bottom line
Know your target marketso the right messages can be delivered to the right people
Call to actionsplits the world and make your success for sure, enable clients to easily respond
Design compelling creative content
aligned with customers’ interests, bridge the gap between website and devices
Best-practices list managementso you can successfully build, refine, and maintain your list, nobody like spammer, don’t be one of them
Measure and trackyour campaign’s success through analysis and other meaningful metrics, define your KPI’s
Use Email address verificationthat connects to mailboxes to check whether an email address exists or not
Set a smart, realistic budgetthat maximizes return and minimizes cost
Watch Video Series with Mathieu Hannouz, Evangelist Adobe Campaign, Adobe Systems
Integrated customer profiles
Build individual profiles based on the actions and interests gathered across marketing channels.
Cross-channel campaign orchestration
Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.
Contextual email marketing
Use personalization and well-orchestrated cross-channel marketing strategy to deliver relevant and engaging email experiences.
Real-time interaction management
Deliver one-to-one messages across inbound and outbound channels through a dynamic and centralized offer catalog.
A high definition view of your customer
Often email data can be limited. You need access to all your data to discover customer insights from both online and offline channels—all in real time. Use all your consumer data to quickly deliver personalized emails that stay in sync with your cross-channel strategy.