Produce and distribute digital assets across content channels with automated workflow and collaboration tools. Extend your creative workflow with a digital asset management solution.
What is Digital Asset Management (DAM)?
Digital Asset Management (DAM) is a core technology and a very important element of basic infrastructure. From creation to consumption, DAM is a tool which provides a central and consolidated asset repository for marketing, branding, commerce, video, and global distribution. Digital Asset Management is an important part of an ecosystem, with interconnected and interdependent contributors and production environments (such as animations, photo, video, sound, graphics, layout) provisioning digital media content for the omni-channel digital supply chain.
Digital Asset Management facts
Your organization is growing so does your digital assets
You have digital assets scattered in several offices and locations
You loose many valuable assets which you cannot be located and need to be recreated
Your IT department is continuously challenged with new format issues
You waste time and energy finding the assets to be used by multiple departments
Do you know the digital assets you have or own?
Where are they and how do you find them?
Can they be previewed and in which format?
Do you know if you own the rights to use them?
Do you know who got access to them?
Do you know how to distribute them in the right format, at the right time?
Do you know how to publish them in multiple forms and on different platforms
Digital Asset Management requirements
The Digital Asset Management solution allows companies to easily, securely and cost-effectively manage, store and use digital assets
Protect your Digital Assets Library
Locate assets per date, per source, per title, per contact etc with a sophisticated Search engine
Give access to your partners to Digital Assets providing collaboration while having full control on access limitations
Share and review files without the need to download or upload
Get both Media Creators and Media Users work on a single platform for a single final version
Track your digital assets used and shared internally and externally
In brief you want a DAM solution that helps you find, share, collaborate, use and re-use digital assets anywhere, for richer, more effective communication throughout the extended enterprise
Analyze your digital asset creation and media workflow strategy
Evaluate the readiness of your infrastructure to deliver digital assets
Evaluate your needs of protecting your intellectual property
Create technical architecture of the solution
Define a solution end-to-end for your digital assets
Calculate your ROI and TCO for hosted, or on- premise solution
Implement the solution of your digital asset management
Secure the smooth transition in your organization
Deliver education roadmaps to successful operate and use DAM
Complete end-to-end project management across all channels and medium
Stay in dialogue with your team to ensure future investment protection
Digital Asset Solution – How We Help Our Customers
A DAM solution serves as that centralized, secure and accessible repository to manage digital media, branding and video. Scalable for the largest organization, it offers abilities for advanced end-to-end workflows and features for creative production, review, approval, publishing and distribution of assets. Ultimately, using digital assets to drive value for the organization.
Using a Digital Asset Management solution, customers can improve their:
Store and manage digital assets, including video, audio, graphics and iconography – across local drives, file shares and legacy DAM systems – through a single, managed repository to easily retain, reuse and secure assets.
Supports the digital asset lifecycle process for business, marketing and digital transformation initiatives for e-commerce, global-branding and media distribution. Delivering relevant customer experiences across multiple channels for cost-savings and productivity gain.
Production and publishing capabilities for creating and using digital content, localizing and transforming content, maximizing exposure and interacting across any device or channel – digital and physical – for purposeful, intentional branding, identity and customer experiences.
Also a DAM solution simplifies creation to consumption workflows to help organizations to plan and improve all their video, images and rich media for the whole business in one place. Platforms for DAM solutions change the digital media supply chain and getting the right content and rich experiences to users on the platforms and devices they choose. The platform helps users find what they need, share and work togehter and use digital assets anywhere for more effective communication and rich experiences in marketing, sales, commerce and the whole business.
Digital Asset Management in Marketing
CMO’s (Chief Marketing Officers) are challenged with a basic change in the surrounding condition in which they do business and are facing a new kind of customer: Today’s customers are socially networked, well informed, and gave power to/permitted the ability to interact directly with peers not tied to any particular profile, channel, or time zone.
To reach these customers, marketing organizations need to approach customer relationship management (CRM) in a very different way that secures brand sustainability and growth and drives customer loyalty while making the most of marketing return on investment (MROI).
Digital Asset Management for business Solutions enables effective worldwide marketing by allowing the whole organization to share and repurpose assets, while complementing marketing resource management (MRM) systems to make faster and more efficient overall marketing operations. Together, Digital Asset Management and MRM provide the tool set necessary to manage costs and accelerate the effectiveness and performance of marketing programs.
Digital Asset Management in Communications, Media, and Entertainment
Digital convergence is happening at an ever-faster pace and putting pressure on the publishing and CME (communication, media, and entertainment) industries. Distribution channels and media are no longer in one-to-one or one-to-many relationships and also are no longer one-way, instead it is all open and multi-directional which we can call B2C, B2B or sometimes C2C or P2P.
Business flexibility is very important and needs a flexible and comprehensive environment that improves production, management ,and distribution to drive monetization of digital media assets. Digital Asset Management allows Media organizations to oversee asset usage workflows, gain understandings to monetization potential, and drive business innovation that delivers differentiated media products.
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