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Digital Asset Management

Produce and distribute digital assets across content channels with automated workflow and collaboration tools. Extend your creative workflow with a digital asset management solution.

What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) is a core technology and a very important element of basic infrastructure. From creation to consumption, DAM is a tool which provides a central and consolidated asset repository for marketing, branding, commerce, video, and global distribution. Digital Asset Management is an important part of an ecosystem, with interconnected and interdependent contributors and production environments (such as animations, photo, video, sound, graphics, layout) provisioning digital media content for the omni-channel digital supply chain.

Digital Asset Management facts

icon_1  Your organization is growing so does your digital assets

icon_1  You have digital assets scattered in several offices and locations

icon_1  You loose many valuable assets which you cannot be located and need to be recreated

icon_1  Your IT department is continuously challenged with new format issues

icon_1  You waste time and energy finding the assets to be used by multiple departments

Business challenges

icon_1  Do you know the digital assets you have or own?

icon_1  Where are they and how do you find them?

icon_1  Can they be previewed and in which format?

icon_1  Do you know if you own the rights to use them?

icon_1  Do you know who got access to them?

icon_1  Do you know how to distribute them in the right format, at the right time?

icon_1  Do you know how to publish them in multiple forms and on different platforms

Digital Asset Management requirements

The Digital Asset Management solution allows companies to easily, securely and cost-effectively manage, store and use digital assets

icon_1  Protect your Digital Assets Library

icon_1  Locate assets per date, per source, per title, per contact etc with a sophisticated Search engine

icon_1  Give access to your partners to Digital Assets providing collaboration while having full control on access limitations

icon_1  Share and review files without the need to download or upload

icon_1  Get both Media Creators and Media Users work on a single platform for a single final version

icon_1  Track your digital assets used and shared internally and externally

In brief you want a DAM solution that helps you find, share, collaborate, use and re-use digital assets anywhere, for richer, more effective communication throughout the extended enterprise

Digital Asset Solution – How We Help Our Customers

Typical Digital Asset Management Workflow

A DAM solution serves as that centralized, secure and accessible repository to manage digital media, branding and video. Scalable for the largest organization, it offers abilities for advanced end-to-end workflows and features for creative production, review, approval, publishing and distribution of assets. Ultimately, using digital assets to drive value for the organization.

Using a Digital Asset Management solution, customers can improve their:

icon_1  Store and manage digital assets, including video, audio, graphics and iconography – across local drives, file shares and legacy DAM systems – through a single, managed repository to easily retain, reuse and secure assets.

icon_1  Supports the digital asset lifecycle process for business, marketing and digital transformation initiatives for e-commerce, global-branding and media distribution. Delivering relevant customer experiences across multiple channels for cost-savings and productivity gain.

icon_1  Production and publishing capabilities for creating and using digital content, localizing and transforming content, maximizing exposure and interacting across any device or channel – digital and physical – for purposeful, intentional branding, identity and customer experiences.

Also a DAM solution simplifies creation to consumption workflows to help organizations to plan and improve all their video, images and rich media for the whole business in one place. Platforms for DAM solutions change the digital media supply chain and getting the right content and rich experiences to users on the platforms and devices they choose. The platform helps users find what they need, share and work together and use digital assets anywhere for more effective communication and rich experiences in marketing, sales, commerce and the whole business.

Implementing a Digital Asset Management saved our company 3 million dollars on licenses costs not violating copyrights of photographers.

Retailer, Dubai

It takes me only 10 sec to find the right Photo or Video with the right content before we spend 10 days searching.

Financial Institute, Abu Dhabi

Sharing assets across locations and departments is easy and saves  yearly $ 1,500,000 on courier costs

Global Group

We manage our external partners with an easy electronic delivery and controlled access, we achieve 100% time-to-market.

Global Brand Leader

Digital Asset Management in Marketing

CMO’s (Chief Marketing Officers) are challenged with a basic change in the surrounding condition in which they do business and are facing a new kind of customer: Today’s customers are socially networked, well informed, and gave power to/permitted the ability to interact directly with peers not tied to any particular profile, channel, or time zone.

To reach these customers, marketing organizations need to approach customer relationship management (CRM) in a very different way that secures brand sustainability and growth and drives customer loyalty while making the most of marketing return on investment (MROI).

Digital Asset Management for business Solutions enables effective worldwide marketing by allowing the whole organization to share and repurpose assets, while complementing marketing resource management (MRM) systems to make faster and more efficient overall marketing operations. Together, Digital Asset Management and MRM provide the tool set necessary to manage costs and accelerate the effectiveness and performance of marketing programs.

Digital Asset Management in Communications, Media, and Entertainment

Digital convergence is happening at an ever-faster pace and putting pressure on the publishing and CME (communication, media, and entertainment) industries. Distribution channels and media are no longer in one-to-one or one-to-many relationships and also are no longer one-way, instead it is all open and multi-directional which we can call B2C, B2B or sometimes C2C or P2P. Business flexibility is very important and needs a flexible and comprehensive environment that improves production, management, and distribution to drive monetization of digital media assets. Digital Asset Management allows Media organizations to oversee asset usage workflows, gain understandings to monetization potential, and drive business innovation that delivers differentiated media products.

opentext-partner

Skillz Middle East

Digital Asset Management

CEM – WCM – Web Experience Management Reseller

Our Services

icon_16_16  Analyze your digital asset creation and media workflow strategy

icon_16_16  Evaluate the readiness of your infrastructure to deliver digital assets

icon_16_16  Evaluate your needs of protecting your intellectual property

icon_16_16  Create technical architecture of the solution

icon_16_16  Define a solution end-to-end for your digital assets

icon_16_16  Calculate your ROI and TCO for hosted, or on- premise solution

icon_16_16  Implement the solution of your digital asset management

icon_16_16  Secure the smooth transition in your organization

icon_16_16  Deliver education roadmaps to successful operate and use DAM

icon_16_16  Complete end-to-end project management across all channels and medium

icon_16_16  Stay in dialogue with your team to ensure future investment protection

Useful Links

icon-opentext OpenText Media Managment the Digital Asset Management Solution