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Digital Asset Management

Organizations are challenged in today’s economy with all their visual content like photos, videos, and other media formats. They simply can’t control the usage of the files, know who is having them, who shared them with who or simple, who paid on Shutterstock for the license.

What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) help organizations to save money when it comes to working with photos, videos, and other media formats. It offers a single point of access to find all your logos, photos, graphics, purchased stock images and other media files when you require them. It extends your organization to easily work with media files and keep control on authorization processes, review processes and an archiving process of your mission-critical business media files. Compared to file servers and file sharing services a DAM allows you to easily find your photo based on business relevant information like, who is in the photo, where was the photo taken, when was it used last time or simple is it still in use.

Business Challenges

icon_1  Your organization is growing so does the volume of your photos, videos, and other media

icon_1  You have photos scattered in several offices and locations

icon_1  You lose many valuable photos and videos which you cannot be located and need to be recreated

icon_1  Your IT department is continuously challenged with new larger formats

icon_1  You waste time and energy finding the photo or image to be used by multiple departments

icon_1  You pay license violations because you forgot to track them

icon_1  You lost your photos because your USB hard drive got lost

icon_1  You pay a lot of money for courier costs to share your images with your print house

icon_1  You have used different logos and photos for social media and web presence

Business questions

icon_1  Do you know the digital assets you have or own?

icon_1  Where are they and how do you find them?

icon_1  Can they be previewed and in which format?

icon_1  Do you know if you own the rights to use them?

icon_1  Do you know who got access to them?

icon_1  Do you know how to distribute them in the right format, at the right time?

icon_1  Do you know how to publish them in multiple forms and on different platforms?

icon_1  Do you know how much money you spend on dropbox, google drive or wetransfer?

icon_1  Do you know when your IT made the last backup of your photos and where they are?

icon_1  Do you know if this is the last version of an artwork which you are using?

Business requirements

Ideal organizations want to reduce the risks and challenges having with audio-visual content (photos, videos, …) and make sure their brand is reflecting the same image across all digital channels like the website, digital advertisement, social media, partner channel websites, electronic billboards or even print media. Digital Asset Management solution allows companies to easily, securely and cost-effectively manage, store and use digital assets (like photos, videos, images, fonts, …)

icon_1  Protect your photos, videos and brand material (Digital Assets Library)

icon_1  Locate assets per date, per source, per title, per contact etc with a sophisticated Search engine

icon_1  Give access to your partners to Digital Assets providing collaboration while having full control over access limitations

icon_1  Share and review large files without the need to download or upload

icon_1  Get both Media Creators and Media Users work on a single platform for a single final version

icon_1  Track your digital assets used and shared internally and externally

In a brief you want a DAM solution that helps you find, share, collaborate, use and re-use digital assets anywhere, for richer, more effective communication throughout your organizations and partner network.

Digital Asset Management Solution – How We Help Our Customers

Typical Digital Asset Management Workflow

We live in a hyper-connected world which is dictated by audiovisuals all over. From our simple website to the mobile app, social media or social commerce we consume on daily base more and more audio-visual content. Companies had had to transform their product and services offerings to be presented on a global scale in a digital environment.

Using a Digital Asset Management solution, customers can improve their:

icon_1  Store and manage digital assets, including video, audio, graphics, and iconography – across local drives, file shares, and legacy DAM systems – through a single, managed repository to easily retain, reuse and secure assets.

icon_1  Supports the digital asset lifecycle process for business, marketing and digital transformation initiatives for e-commerce, global-branding and media distribution. Delivering relevant customer experiences across multiple channels for cost-savings and productivity gain.

icon_1  Production and publishing capabilities for creating and using digital content, localizing and transforming content, maximizing exposure and interacting across any device or channel – digital and physical – for purposeful, intentional branding, identity and customer experiences.

Also a DAM solution simplifies creation to consumption workflows to help organizations to plan and improve all their video, images and rich media for the whole business in one place. Platforms for DAM solutions change the digital media supply chain and getting the right content and rich experiences to users on the platforms and devices they choose. The platform helps users find what they need, share and work together and use digital assets anywhere for more effective communication and rich experiences in marketing, sales, commerce and the whole business.

Digital Asset Management in Marketing

CMO’s (Chief Marketing Officers) are benchmarked and challenged with a fundamental change in their understanding of their audience: Today’s clients are socially organized, very much educated, and offered energy to/allowed the capacity to communicate specifically with peers not tied to a specific profile, channel, or time zone.

To get involved with these clients, marketing organizations need to approach client relationship administration (CRM) in an altogether different manner that secures brand sustainability and development and drives client loyalty while taking advantage of marketing return of investment (MROI).

Digital Asset Management for business Solutions empowers compelling worldwide marketing by enabling the entire enterprise to share and repurpose resources, while supplementing marketing resource management (MRM) frameworks to make quicker and more effective general advertising operations. Together, Digital Asset Management and MRM complete the instrument to oversee costs and quicken the viability and execution of marketing programs.

Digital Asset Management in Communications, Media, and Entertainment

Digital Transformation is happening at an ever-quicker pace and putting pressure on the distributing and CME (correspondence, media, and excitement) enterprises. Distribution channels and media are no longer in a simple coordinated way or one-to-numerous connections and furthermore no more one-path, rather it is all open and multi-directional which we can call B2C, B2B or sometimes C2C or P2P. Business adaptability is essential and necessities an adaptable and comprehensive environment that enhances generation, administration, and distribution to drive monetization of digital media assets resources. Digital Asset Management enables Media associations to administer resource use work processes, pick up understandings to monetization potential, and drive business innovation that conveys separated media products.

Implementing a Digital Asset Management saved our company 3 million dollars on licenses costs not violating copyrights of photographers.

Retailer, Dubai

It takes me only 10 sec to find the right Photo or Video with the right content before we spend 10 days searching.

Financial Institute, Abu Dhabi

Sharing assets across locations and departments is easy and saves  yearly $ 1,500,000 on courier costs

Global Group

We manage our external partners with an easy electronic delivery and controlled access, we achieve 100% time-to-market.

Global Brand Leader

Useful Links

icon-opentext OpenText Media Managment the Digital Asset Management Solution