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How do marketers nowadays understand the important aspect of video content in the marketing funnel? And with 90% of consumers finding video helpful in their buying decisions, according to today’s infographic, it’s no wonder that marketers everywhere want to jump on the video bandwagon.

“I know what you did in your last Marketing campaign, do you?”

Jalena Pineda

Business Development Manager, Skillz Middle East

It sounds like a cliche when someone says “A picture is worth a thousand words”.  What more if these frames are put together to build content materials like videos.

It is safe to say that when it comes to capturing your audience’s attention. You want to take full advantage of every chance to communicate your message.  We all know that from the 5 seconds impression and in 3 to 5 minutes sales pitch is a critical time frame. Short attention spans have made lengthy explanations less effective – so how do you keep interest?

The use of effective videos to power up your communications, boost engagement and spark up your social media. It is an integral part of the marketing funnel as visualized below.

“The Awareness Stage” speaks about the stage when your customers become aware of the potential challenges. Which research plays an important facet to put the problem into context.

But, as with any marketing technique, using video as part of your marketing strategy requires planning. Especially, when determining which types of video should be used in which parts of the buying funnel.

The infographic, created by video firm One Productions, explains that educational and explainer videos can assist at the top of the funnel, with potential customers who have become aware of a problem they face.

But by the time a potential buyer is at the decision stage, personalized videos can help them make that decision.

To see which types of video content to use when checking out the infographic.

Video Content And The Marketing Funnel [Infographic]

The keys to a successful video marketing.

  • Storytelling becomes a popular choice for marketing.

It is a crowd-pleasing marketing strategy in the market. Consumers always prefer stories simply because of it’s interesting, people are curious by nature. The power of visual content, collaborated by a genuinely impressive narration creates their interest digging into these stories.

A research in sociological studies, conducted by The Journal of Marketing Theory and Practice, showed that despite the content itself (whether there are butterflies or celebrities), the success of a post is mainly defined by its structure. It pointed out to the facts that people like stories the most.

Apart from the aspect to understand the details of the marketing funnel illustrated above. It is our goal as marketers aiming to touch our audience’s buying cues through stories. Researchers show penetrating customers and their buying signals slowly by the stories and not directly the selling approach.

We all are pitched into, a variety of online sales approaches aren’t we? That often neglects the emphasis in its clarity. Concentrating on the story of your brand, projecting the emphasis of how your brand provides value to your customers.

  • The Sales Clutter online

Who among us doesn’t get bombarded online with ads, spams, and junks after each other for a sales promotion or sales pitches? But did we even go through it one by one? Often that not it never catches our attention. Our interest flies away when the clarity isn’t catchy when we’re skimming and scanning, does it not?

  • Story of your brand and it’s value to customers

It is important that customers perceive the value of your brand. You have to target impacting them of the story you tell and the value to them. What is always coming into your mind personally while you watch advertisements? Watching alone, your brain is smart enough to attain awareness of what it is about and oftentimes we are lucky.

In our childhood, we would love to listen to fairy tales. When we grow up, we hear the stories of our friends. Captivating stories are entertaining for everyone, even a social people. Our interest in stories is more when transitioned to have a connection about us or beneficial so to speak.

  • Make the first 10 seconds count

Have you heard about first impressions last? This may not be true to everything or to everyone but always is believed to be probable leaving an imprint. Which, also influences how people view something or someone in a certain period of time. So why not make the best impression the first time?

Injecting a spark of curiosity in the first critical 3 to 10 seconds creates more positive possibilities. Every human being always has a curiosity about things. We are all social creatures who always listen, learn and observe especially.

  • Lastly never underestimate the power of optimization of your video for SEO, gleaning every possible lead in searches.

See the details above for more information about the infographic “Video Content And The Marketing Funnel”

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