The yellow of the egg is not a single email, it needs to live and breath through a campaign. Deliver consistent campaigns everywhere this is the goal of todays marketers.
Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works when it comes to email marketing. Having said this makes it crystal clear that we can not see email marketing standalone, it is part of the big picture which can make your digital marketing efforts succeed or fail. Time is over when we see that traditional marketing of sending 100.000 emails out, 2% will open and go into action, we need to measure results across all Omni channels.
Smarter campaigns for smarter people
Through nine simple follow, steps which we call Campaign Planner, we help you to establish an effective email marketing campaign to gather and convert leads. This all goes beyond platforms, tools, or services which are offered on the market. Learning how to do it right is the most powerful way how to make email marketing efficient. Let’s look into an overview of the nine steps on the road to success:
No two customers are alike. No problem.
Know your target market
Best-practices list management
Call to action
Design compelling creative content
Use Email address verification
Measure and track
Set a smart, realistic budget
Integrated customer profiles
Build individual profiles based on the actions and interests gathered across marketing channels.
Cross-channel campaign orchestration
Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.
Contextual email marketing
Use personalization and well-orchestrated cross-channel marketing strategy to deliver relevant and engaging email experiences.
Real-time interaction management
Deliver one-to-one messages across inbound and outbound channels through a dynamic and centralized offer catalog.
A high definition view of your customer
Often email data can be limited. You need access to all your data to discover customer insights from both online and offline channels—all in real time. Use all your consumer data to quickly deliver personalized emails that stay in sync with your cross-channel strategy.