Digital Asset Management
Organizations are challenged in today’s economy with all their visual content like images, audio, photos, videos, and other media formats. They simply can’t control the usage of the files, know who is having them, who shared them with who or simple, who paid on Adobe Stock or Shutterstock for the license.
Skillz Middle East is the leading partner in the middle east for creative workflows, digital content and digital solution. As the leader in Digital Transformation, we aim to find the right partner for our clients to maximize the usage of digital solutions. This is the reason why we evaluate in every single case the requirements very careful to find the best solution. Our offering goes from OpenSource Digital Asset Management to departmental offering to large enterprises.
Every organization is producing hundred of digital assets to assist in their business. Most of them are evidence of successful business, showcasing products and services, documenting milestone events or simple transport a message on an engaging illustrated way. In our business life, we are dealing with a multi-culture audience, different languages, and demographics. We learned from our audience that one message does not fit everyone. We need to adopt photos, audios, and videos to deliver messages best to our audience we target.
Personalization is required and forces us to produce 10 times more digital assets than before.
A volume of data which is challenging not only our IT departments, it is also now required for the business to quickly find them and have proper access.
What is a Digital Asset Management (DAM)?
Digital Asset Management (DAM) help organizations to save money when it comes to working with photos, images, audio, videos, and other media formats.
It offers a single point of access to find all your logos, photos, graphics, purchased stock images, and other media files when you require them.
It extends your organization to easily work with media files and keep control of authorization processes, review processes and an archiving process of your mission-critical business media files.
Compared to file servers and file sharing services a DAM allows you to easily find your photo based on business relevant information like, who is in the photo, where was the photo taken when was it used last time or simple is it still in use.
Why is my dropbox not enough?
Dropbox, box.com and many other file-sharing platforms are great tools to enable collaboration between teams spread across the globe. They allow quick and easy sharing of content and enable also offline syncing of shared content library.
But as soon as we are looking for enterprise feature we get to the limits of a solution like a file sharing.
Sharing content to CMS solutions (to websites)
Implement enterprise security needs
Previewing high-resolution digital formats
Dynamic ad-hoc workflows for review and approval
Digital Asset Management can enhance collaboration, security, and communication between different teams in organizations and outside of organizations.
Four Typical Business Challenges
200 - 500% annual growing amount of photos and videos
Your organization is growing so does the volume of your images, audios, photos, videos, and other media.
Your IT department is continuously challenged with new larger formats, hardware vendors are bringing consciously new RAW formats for photos and videos with their devices.
65 hours searching for assets per person, you lose time
You have photos scattered in several offices and locations, they are not easily found by a single person.
You waste time and energy finding the photo or image to be used by multiple departments.
You have used different logos and photos for social media and web presence.
20 - 150k $ license violation, you spend a lot of money
You pay license violations because you forgot to track them. Stock images are having most of the times difficult to read usage licenses.
You pay a lot of money for courier costs to share your images with your print house, clients and freelancers to complete your work.
500 k $ annual additional costs for companies, you lost or your CD/HDD or USB drive broke
You lose many valuable photos and videos which you cannot be reproduced easy or by located due to hardware failure or misplacing a storage device.
Ideal organizations want to reduce the risks and challenges having with audio-visual content (photos, videos, …) and make sure their brand is reflecting the same image across all digital channels like the website, digital advertisement, social media, partner channel websites, electronic billboards or even print media. A Digital Asset Management solution allows companies to easily, securely and cost-effectively manage, store and use digital assets (like photos, videos, images, fonts, …)
Protect your photos, videos and brand material (Digital Assets Library)
Locate assets per date, per source, per title, per contact etc with a sophisticated Search engine
Give access to your partners to Digital Assets providing collaboration while having full control over access limitations
Share and review large files without the need to download or upload
Get both Media Creators and Media Users work on a single platform for a single final version
Track your digital assets used and shared internally and externally
In a brief you want a DAM solution that helps you find, share, collaborate, use and re-use digital assets anywhere, for richer, more effective communication throughout your organizations and partner network.
Digital Asset Management Solution – How We Help Our Customers
We live in a hyper-connected world which is dictated by audiovisuals all over. From our simple website to the mobile app, social media or social commerce we consume on daily base more and more audio-visual content. Companies have to transform their product and services offerings to be presented on a global scale in a digital environment.
Using a Digital Asset Management solution, customers can improve their:
Store and manage digital assets, including video, audio, graphics, and iconography – across local drives, file shares, and legacy DAM systems – through a single, managed repository to easily retain, reuse and secure assets.
Supports the digital asset lifecycle process for business, marketing and digital transformation initiatives for e-commerce, global-branding and media distribution. Delivering relevant customer experiences across multiple channels for cost-savings and productivity gain.
Production and publishing capabilities for creating and using digital content, localizing and transforming content, maximizing exposure and interacting across any device or channel – digital and physical – for purposeful, intentional branding, identity and customer experiences.
The digital asset management solution helps users to find what they need, work efficiently together and use digital assets anywhere for more effective communication and rich experiences in marketing, sales, e-commerce and the whole business.
In summary, a Digital Asset Management lowers your TCO (total cost of ownership) and enables you for a quick ROI (return on investment).
Digital Asset Management in Dubai is high in demand. Over 200 nationalities live in the region with different languages and culture background. Pictures say more than 1000 words and Digital Asset Management resolves the issue of protecting your investment in audio visual material.Dieter Hovorka
From our Blog
- The Podacst: The Business Case For Digital Asset Management [Infographic].
- The most important thing first, How to Develop a Digital Asset Management Strategy [Infographic].
- A way through the jungle, Top 20 Digital Asset Management Solutions [Infographic].
- Why Start Now? 10 Reasons why it might be time to upgrade to Digital Asset Management [Infographic].
- What is my return of investment? The Breakdown of Digital Asset Management ROI [Infographic].
Digital Asset Management in Marketing
CMO’s (Chief Marketing Officers) are benchmarked and challenged with a fundamental change in their understanding of their audience: Today’s clients are socially organized, very much educated, and offered energy to/allowed the capacity to communicate specifically with peers not tied to a specific profile, channel, or time zone.
To get involved with these clients, marketing organizations need to approach client relationship administration (CRM) in an altogether different manner that secures brand sustainability and development and drives client loyalty while taking advantage of marketing return of investment (MROI).
Digital Asset Management for business Solutions empowers compelling worldwide marketing by enabling the entire enterprise to share and repurpose resources, while supplementing marketing resource management (MRM) frameworks to make quicker and more effective general advertising operations. Together, Digital Asset Management and MRM complete the instrument to oversee costs and quicken the viability and execution of marketing programs.
Digital Asset Management in Communications, Media, and Entertainment
Digital Transformation is happening at an ever-quicker pace and putting pressure on the distributing and CME (correspondence, media, and excitement) enterprises. Distribution channels and media are no longer in a simple coordinated way or one-to-numerous connections and furthermore no more one-path, rather it is all open and multi-directional which we can call B2C, B2B or sometimes C2C or P2P.
Business adaptability is essential and necessities an adaptable and comprehensive environment that enhances generation, administration, and distribution to drive monetization of digital media assets resources.
Digital Asset Management enables Media associations to administer resource use work processes, pick up understandings to monetization potential, and drive business innovation that conveys separated media products.