Linking Data is the Biggest Challenge for Global Marketers across all industries. This was the case 2015 and reaching 2018 did not make us more happy on this topic. Let’s review which kept our marketeers busy 2015 and the big data challenge which is still valid in 2018.
Millennials and Generation-Y are the biggest consumers currently on the market. Social change is happening and marketers still struggle to adjust to their wished and behavior.