Adaptive Forms

Advanced functionality makes form-fill easy for your customers.

• Cut down on customer abandonment with responsive, mobile-friendly enrollment that can be used on any screen, at any time.
• Interact with your consumers on any channel by natively integrating with any app, website, chat application, and more with headless adaptive forms.
• Increase completion rates and pre-fill applications with data pulled from customer or social media profiles.

Simple Authoring

Code-free design, authoring, and publishing.

• Scale form creation using the drag-and-drop interface and easily manage changes with templates that let you edit once and update everywhere.
• Use the wizard UI to create complex digital forms with a sequence of easy configuration screens.
• Convert PDFs into mobile-first, responsive forms automatically with the power of AI.

Automated Workflows

Accelerate form submission and processing.

• Integrate Experience Manager Forms into your back-end tools with out-of-the-box connectors that tap into multiple data sources.
• Capture data and automate the collection process while leveraging security features to help ensure you stay compliant.
• Scale quickly using existing workflows, add components with simple drag-and-drop functionality, and customize workflows based on your needs.

Customer communications

Customized communications for every customer.

• Combine data integrations, communications management, advanced targeting, and personalization to improve every customer interaction.
• Use built-in tools to make forms available across web, email, app, or print, so you can meet your customers everywhere they are.
• Schedule communications in batches or on demand while maintaining a deep level of personalization.

Maximize conversion

Fast and effective form experiences that drive conversion.

• Easily customize the look and feel of your forms without impacting functionality by using headless forms to separate your front- and back-end technology.
• Transform your paper-based forms into interactive conversational experiences using the power of generative AI.
• Drive increased engagement and conversion with reduced latency, improved page load times, and accelerated form delivery.

Discovery

A user-friendly digital asset management system to manage millions of assets.

Easily ingest, organize, and classify millions of assets so you can quickly find what you need for your projects or campaigns.

• Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications.
• Eliminate manual organization processes with features that automatically group and classify assets and their metadata so they’re easy to find.
• Use advanced search and filtering functionality to find assets quickly in the DAM, across multiple instances of Experience Manager Assets, or wherever your team works.
• If you can’t find what you need in your asset library, create new assets using Adobe Firefly generative AI to generate assets that fit your queries.

Help your customers help themselves.

Filling out forms can be a long and complex process, leading customers to choose more costly in-person channels or abandon the process altogether. Adobe Experience Manager Forms helps you make things easy by reducing keystrokes and potential for error. By encouraging self service, even on mobile devices, you’ll eliminate expenses and free up resources.

Put the personal touch on your multichannel communication.

A customer filling out a form or application often results in a follow-up letter or document. Adobe Experience Manager Forms helps you create compliant and mobile-ready correspondence and letters that can be sent automatically to customers as part of a new and ongoing relationship.