Site performance

Boost Discoverability, Traffic, and Conversions

Adobe Experience Manager Sites enhances site performance with faster load times and responsive design—driving improved search rankings, increased traffic, and higher conversion rates. As the only CMS with out-of-the-box capabilities for maximum performance, it helps you stay ahead of the competition.

• Dramatically improve Core Web Vitals and Google Lighthouse scores
• Achieve higher SEO rankings
• Deliver faster-loading pages to reduce bounce rates and keep users engaged

Content Creation

Eliminate Bottlenecks in Digital Content Creation and Delivery

Today’s customers expect fast, dynamic content across web and app experiences. Adobe Experience Manager Sites empowers marketers to create and publish content quickly—without relying on developers.

• Boost productivity with flexible authoring tools tailored to different types of contributors
• Use familiar tools like Microsoft Word or Google Docs to create and edit content—no specialized training required
• Work visually with an intuitive in-app editor for seamless page creation and editing

Deliver more content, faster—without compromising quality or consistency.

Testing & optimization

Improve Engagement and Conversion with Continuous Page Optimization

With Adobe Experience Manager Sites, experimentation is built in—no extra development or third-party tools required. Its native testing and automated reporting features make it easy to optimize every page for performance and user engagement.

• Combined with Document-based Authoring, you can:
• Quickly run A/B tests to compare variations
• Experiment across full pages, including design, content, and UX—all at once
• Access performance insights instantly through chatbot-driven analytics

Make data-driven decisions faster and improve conversion rates with ease.

Developer Tools

Accelerated Web Development with a “Build Less” Approach

Adobe Experience Manager Sites embraces a modern “build less” philosophy, streamlining web development by encouraging the use of JavaScript and CSS within a content-first framework.

Key capabilities include:

• Pre-optimized boilerplate code to provide the best possible starting point
• Automatic performance degradation reporting to help maintain fast load times
• Content-first development workflows that enable authoring, design, and coding to happen in parallel—dramatically reducing time-to-market compared to traditional linear processes

Develop smarter, faster, and with greater flexibility.

Omnichannel experience

Create Pages That Excite Your Customers—Anywhere, Anytime

Adobe Experience Manager Sites equips your teams with intuitive tools to create, manage, and deliver impactful content across all your digital touchpoints.

• Collaborate globally using consistent design systems, reusable content components, direct access to governed assets, and built-in translation workflows
• Ensure brand consistency with responsive design tools that deliver seamless experiences across web, mobile, and app journeys

Engage your audience with compelling, on-brand content—no matter where they are.

Headless CMS

Flexibility to Work with Your Entire Tech Stack

Adobe Experience Manager Sites supports both headless and traditional (headful) delivery models out-of-the-box—giving you the freedom to create reusable content fragments that can be delivered across any front-end framework.

• Create once, deliver anywhere with flexible content authoring options
• Leverage intuitive, robust APIs for seamless integration
• Access a wide catalog of ready-made extensions or build custom integrations using the third-party extensibility framework

Integrate effortlessly with your existing technology and scale as your needs evolve.

Manage your content assets

A user-friendly digital asset management system to manage millions of assets.

Easily ingest, organize, and classify millions of assets so you can quickly find what you need for your projects or campaigns.

• Upload any type of asset — including 3D and other rich media — using bulk ingestion or by connecting to storage applications.
• Eliminate manual organization processes with features that automatically group and classify assets and their metadata so they’re easy to find.
• Use advanced search and filtering functionality to find assets quickly in the DAM, across multiple instances of Experience Manager Assets, or wherever your team works.
• If you can’t find what you need in your asset library, create new assets using Adobe Firefly generative AI to generate assets that fit your queries.