Quote of the day
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.Albert Einstein
Solutions for Customer Communication & Experience are in our world essential across all industries - Solutions for Oil and Gas, Engineering, Governments or Financials.
Digital meetings that go beyond screen sharing, enabling far more effective collaboration and communication with colleagues, partners, and customers - anytime, anywhere.
Adobe Connect Pro provides a complete solution for rapid training and mobile learning, enabling rapid deployment of training accessible from anywhere, anytime, on virtually any device.
The expression "Use a picture. It's worth a thousand words.", is well known. Our web presents requires us to manage thousand of digital assets across our digital channels and all devices.
Adobe® Acrobat® DC Pro is more than just the leading PDF converter.
Would you consider your IT department to be a “fast-mover?” In this day and age, IT departments are challenged with quickly meeting the technology and performance needs of a new millennial-driven workforce.Adobe Acrobat is packed with smart tools that give you even more power to communicate. Easily, seamlessly, brilliantly.
Make minor changes in PDFs as easily as you do in other applications using a new point-and-click interface.
Get a head start on new projects by saving a PDF file as a fully editable PowerPoint presentation.
Customize professional templates or design from scratch with the Adobe FormsCentral desktop app included in Acrobat DC Pro.
Make it easy to create PDFs consistently. Guide people through the correct series of steps with Actions.
It's flexible and nimble. Just like your business.
Creative Cloud for teams gives small- to medium-sized business all of Adobe's creative apps, plus extras that make set up and management fast, easy, and flexible.
In the last gtwo years, we’ve updated every app in Creative Cloud with features that enhance your work and make your job easier and faster. The updates are available as soon as we release them. However, you choose exactly when and you want to deploy.
Creative Cloud for teams includes a web-based Admin Console so you can easily purchase seats, add users, manage licenses, and deploy Creative Cloud apps and updates.
Your creative team can be anywhere—home, traveling, or in different offices—but the work doesn’t stop. With 100 GB of cloud storage for every member, files can be shared quickly. Every layer is maintained and teams can make edits, capture feedback, and collaborate better.
Every year, each of your users gets two one-on-one in-depth training sessions with an Adobe product expert. We’ll take the time to walk them through a new process or teach them how to master a new product. And that’s on top of an extensive library of training tutorials.
Save money and gain control of your volume licenses.
Purchasing or upgrading multiple copies of Adobe desktop software? You can simplify ordering, streamline license management, and save through special pricing with an Adobe Volume Licensing (AVL) program. And now, Adobe offers select desktop software through subscription, as well as traditional perpetual-based programs.
Simplify license management and keep track of spending. AVL offers options for business/commercial customers at companies of all sizes.
Choose the volume licensing program that aligns best with your agency’s budget, size, and purchasing preferences.
Gain better license control and get significant discounts on Adobe software for educators, students, and institutions.
Get Adobe software at reduced prices through an easy-to-understand program designed for nonprofit organizations.
Simplified license management, easy ordering, and volume discounts are just some of the benefits Adobe Volume Licensing delivers to purchasing, IT, creative, and knowledge workers.
Whether you're the sole IT resource for a small business or you oversee an enterprise-size IT department in a company, school, or government agency, you can rely on AVL to help you reduce costs and streamline Adobe software deployments. From an IT-friendly Upgrade Plan to a password-protected online portal where you can run reports and manage licenses, AVL programs provide a range of tools designed to simplify desktop administration
If you're a member of a purchasing or licensing department, you probably juggle many tasks: managing software licensing, ensuring license compliance, keeping technology up to date, and negotiating the most cost-effective software purchases. AVL can help. With AVL, you can increase your organization's purchasing power, streamline upgrade processes, and gain transparency into your software licenses for improved compliance and budget predictability.
Whether you’re a web designer for a boutique shop or a video editor for a big agency, AVL programs can help you save on Adobe's digital media creation tools. Exclusive AVL benefits for creative professionals include a dedicated website for simplified license management and electronic software downloads. Now you can also choose Adobe's Value Incentive Plan or VIP to purchase Creative Cloud for teams — and get access to the latest versions and features as soon as they’re released.
Regardless of size, your organization can purchase Acrobat software through an AVL program and save. Acrobat is packed with tools that simplify everyday tasks so everyone on your team can work smarter, better, and easier. When you standardize on Acrobat through AVL, you’ll get discount opportunities, subscription options, electronic software download opportunities, and a password-protected licensing portal to streamline administration tasks.
We help clients make core transformations in marketing strategy and operations to power growth through digital advantage.
The phrase specifically refers to having a planned approach to the Internet driven channels you use to spread your message online. The same tenants of audience segmentation, targeting, propositions, and differentiation are still relevant in it comes to digital marketing just as traditional marketing.
Chances are, you are already conducting digital marketing in some shape or form. However, without a strategic approach, you are limiting your return and hurting your brand.
01. A/B TESTING AND MULTIVARIATE TESTING
02. WAYS OF E-MAIL MARKETING
03. PERSONALIZATION & SEGEMENTATION
04. LEAD AND ENGAGEMENT SCORING
05. ENPOWER CONTACT MANAGEMENT
06. CAMPAIGN AND CONVERSION MANAGEMENT
07. WEB ANALYTICS AND THEIR TRUTH
08. SOCIAL MARKETING AND THEIR VALUE
09. BRAND MANAGEMENT @ THE GLANCE
10. WEB EXPERIENCE MANAGEMENT MATTERS
A well-planned digital marketing program can change how you interact with your customers and the way customers perceive your brand. Contact our team and make the first step towards your success.
Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago.
For the last few years people have been talking a lot about big data with lots of digital companies jumping on the bandwagon as experts in this space. Digital practitioners have had to add words like “No SQL”, “Hadoop”, “Map reduce” and most (in)famously “The cloud” to their vocabulary.
All good stuff, however in the vast majority of cases there has been no real explanation of what it means for digital marketing. People have been very poor at answering the “So what?” question and I would say that general understanding of the impact it can have is still very low.
Profiling Web users based on their Web histories based on big data is a nice approach. However, what can you read out of history? Would it not be more efficient to understand what in real time you user wants?
Profiling online users in an effort to evolve digital marketing is only one step companies can take toward unlocking “big data's” potential. Nevertheless, the application of online profiling is limitless. It could be applied to direct marketing (e.g., an e-mail campaign focused on the most promising prospects). Looking further, another exciting challenge to come will involve the adaptation of a company's online stores based on target Internet user profiles.
In addition to profiling online users, “big data” can also be leveraged in a very pragmatic and operational way. There is no doubt it can reshuffle the cards of search, affiliation marketing, and Internet-based direct marketing.
Leverage from the Social Media Wave that is redefining the business
Course Duration: 2 Days
This Program looks at the effect of social media and web 2.0 / 3.0 on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content.
Using a combination of reputation monitoring and mapping tools, and reviewing examples of best practice social media marketing and online PR, delegates will come away with a solid understanding of how to plan and manage their communications in an age of digital networks.
If you're experienced in putting social media and online PR tools and techniques to effective practical use, our advanced social media course may be of interest.
The web has given customers a forum to voice their opinion on anything and everything from what they love to what they hate. This diversity of comment means that your products are being discussed right now and this is influencing customer perception and action.
A well-planned social marketing program can change how you interact with your customers and the way customers perceive your brand.
Book our Social Media Master Class today, click on the button below.
When starting a test, you create new versions (variants) to challenge the existing champion page.
A/B testing is the act of running a simultaneous experiment between two content assets to see which performs or converts the best.
Traffic is randomly assigned to each page variant based upon a predetermined weighting – for example, if you are running a test with 2 page variants, you might split the traffic 50/50. Visitors are typically cookied so that they will always see the same version of the page (to maintain the integrity of the test). The main factor that decides how much weight you would ascribe to your page variants during a test is timing – whether you are starting the test with multiple variants at the same time or testing new ideas against an established page.
If you have an established page that you want to try some new ideas out on, you would give your new page variants a smaller percentage of traffic than the existing champion to mitigate the risk inherent with introducing new ideas (which may not perform well).
Digital Channels and Social networks are driving business success or not, learn from workshops start planning today
Learn how to utilize tools like Adobe & Google Analytics to learn more about your customer behavior and win big
Empower your audience with listening, moderation, identifying trends, opportunities and threats in real-time
Test your content with live audience to learn from them, optimize communication to your target audience with confidence
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.Albert Einstein
Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.Leonardo da Vinci
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.Steve Jobs
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Skillz Middle East FZ LLC
GBS Building, Office 107,Dubai Media City
P.O.Box 502153, Dubai, United Arab Emirates
Tel.: +971 4 27 67 320