Digital Transformation
The way you approach digital transformation is a direct reflection of what you will get out of digital. If you are taking a sporadic, ‘get it done’ approach that utilizes a handful of tactics without clear goals or objectives, you can expect a sporadic return on investment. Small businesses are the number one offenders of this approach.
Are you like the millions of other businesses out there who are conducting digital transformation without a defined strategy? Do not worry, now it is the right time to get started. The ongoing digital revolution and the remarkable advancement of technology over the last decade have transformed traditional business models and enabled customers to engage at their convenience with
What is Digital Transformation?
An organization’s unique selling proposition (USP) distinguishes its products and services from competitors. In today’s digital age, buyers have become highly informed and discerning, leveraging a wide array of digital channels to research products, services, and markets. Google refers to this behavior as the journey of the hyper-connected consumer, who navigates multiple online platforms during the purchase decision-making process.
For organizations, this shift means being present across all relevant digital channels to effectively engage with potential customers and initiate meaningful conversations.
Within the context of digital transformation, it’s essential to distinguish between business enablers and business drivers. This is often framed through the concept of the “8 Levers of Digital Transformation.”
You likely already understand that digital transformation is not a side initiative. However, without a clear and strategic approach, your return on investment may fall short—and your brand reputation could suffer as a result.
What are my Business Drivers?
Globalization and automation require us to rethink how we did business in the good old days. Success formulas changed and require us to take new approaches to tackle our audience in a successful way.
1. Demand Generation
The worlds start here. If you are in a new business or offering a new product or just a new release of your product, you need to make it popular. It is proven that we need to reach a certain popularity before we want to be accepted by a larger audience or reach the trust level of our potential clients.
The challenge: I know my audience, but where are they, how can I speak to them, how can I inform them, and when can I reach them?
If you ask yourself, how digital techniques like digital marketing, email marketing, omnichannel delivery or SEO, and digital technologies support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
2. Reach and Selection
The internet is giving us a greater opportunity to reach nearly everybody. We know that our hyper-connected audience is nearly reachable everywhere at any time. Important for us is the fact that we tackle them in the second, as they need our information or opinion. Profiling and selection are key to finding the right people out of the crowd and performing crowd shaping.
The challenge: undefined budgets for internet campaigns, low conversion rate, not enough insights, too much data, and no time.
If you ask yourself, how digital techniques like digital marketing strategy and digital technologies like big data, data analytics, DSP, and DMP support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
3. Customer Purchase Process
Before the customer can make a profound purchase decision, he is undergoing a process of discovery, building awareness, and consideration. To handhold our customer and assist him early in his purchase decision process, we need to meet him on his digital touch points at his convenience.
The challenge: dude, where is my client, dude am I ready on these digital touch points, dude where are these digital touch points, how do I get them visible?
If you ask yourself, how digital techniques like digital marketing strategy, SEO, Email, SEM/PPC or Social Ads, and digital technologies like Blogs or Reviews support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
4. Customer Experience
The attention span of our audience is lower than of a goldfish. Our younger generations dictate us how they would like to perceive communication and presentation of information shall be presented to them.
The challenge: which tools do I require to present myself, where shall I present myself in which way, do I have the budgets for these modern approaches, and will I succeed?
If you ask yourself, how digital techniques like digital marketing strategy, A/B testing and digital technologies like AR/VR, WxM support you to overcome these challenges, then you have found the right partner with Skillz Middle East.
What are my Business Enablers?
The business enables have high importance when it comes to ensuring that our sales and operation is efficient to stay ahead of our competition. Operational improvements can consistently be achieved within the Digital Transformation.
5. Process Efficiency
The Fourth Industrial Revolution (4IR) is the fourth major industrial era since the initial Industrial Revolution of the 18th century. We reached the era where every process in an organization requires optimization to achieve productivity and high turnover of services ,which we want to deliver in the quickest time. All processes in organizations consist of information, communication, and data.
The challenge: Which tools are the right tools to use to create content, which skills do I require for digital tools, where can I gain these skills, how quickly can I gain these skills? All these questions will lead to the frustration of misunderstanding.
If you ask yourself, how can digital techniques and digital technologies like A.I., IoT, robotics, machine learning, or chatbots support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
6. Asset Utilization
Brand Management remains in positioning yourself in the market. Your brand might be unique in a market and known; however, you might also equally develop your brand in different markets. During this transformation, you will be creating many unique brand assets in the form of digital assets like photos, videos, audios or animations which describe your products and services.
The challenge: When did I create this digital asset, when was it the last time used, where was it used, by whom was it used, what are the usage policies, how long can I use it, where did I store it, who got access to it – can quickly explode the costs of reproducing assets and wasting time and money to locate them.
If you ask yourself, how can digital techniques and digital solutions like Digital Asset Management / DAM, ECM, or WxM support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
7. Agility
Trends can come quickly and can also disappear at the same speed at which they come. If you are a trendsetter, you are ahead of your competitor, maybe, or struggle in evangelizing your audience about a trend. Agility is the magic words that allow you to adapt rapidly your GTM (Go to market) model and open new sales channels.
The challenge: Quick change of roles in your team, quick marketing messaging, and quick establishment of new partnerships can result in uncontrolled costs.
If you ask yourself, how can digital techniques like SEM, PPC, SEO or social media marketing and digital technologies support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
8. New Business Models
The words internet and globalization are coming very easily over the lips in a synchronized approach. The internet enabled us to reach the audience across the globe. Online sales with e-Commerce and other sales channels enable us to offer our products and services to countries we might have never dreamed of.
The challenge: New markets, new language, new culture, new sales strategy, new product configuration, new service offering.
If you ask yourself, how can digital techniques and digital technologies like digital marketing, e-commerce, or big data support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
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