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Social Media Marketing

Leverage from the Social Media Wave that is redefining our business is a must for any marketer in the digital area. Every marketer has the aim to meet the audience and convince them to visit their e-commerce store or get in contact with their brand, company, products, and service. Social Media Marketing helps you to reach your audience on social media platforms like Facebook, Google+, Instagram, Twitter, Pinterest, Snapchat, and Co.

Social media marketing is an important part of your digital transformation. Your digital strategy should include all activities which span across social media and their users. Their own behavior, their own timing, their own way of consuming information and content is the way to reach your future customer or your existing customer.

Social media marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Social media marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual.

Too much definition and no idea what to do with it? Well, don’t worry you are not alone. Let us get into it and you will be more comfortable with these definitions.

Social Media Challenges

Today’s digital world evolves over social networks, people consuming information and content from peers and not from media, corporates or press. Now as an organization you face challenges to understand your clients, partners, and customers.

The Hype of Facebook, Instagram, Pinterest and Twitter shows us where our society is moving to. We need to learn what is our audience saying, what is important, what are their thoughts, who are the people they listen to, where are your influencers and what is their interest. What makes them happy, what makes them unhappy and what makes them feel like this?

Skillz Middle East navigates you through the world of culture, language, and beahavior data of your audience.

Read more Social Listening will change the game

How do I hook up into the conversation, how can I close the conversation gap. Every person has a favorite medium, device and channel they are using. Support them on the right channel, don’t miss to engage on their personal preference of communication habit. Our eCommerce platform (or website) might not be the right place where our clients want to meet. So how can we make social commerce of Facebook, Instagram or Twitter successful?

Skillz Middle East converts your social media marketing into a win bringing game and keeps your conversation alive.

Today’s social media marketing mission cannot be achieved without the right partner. We see on every end that micro influencer and macro influencer can be helpful to spread our message for our audience. But how to find them, how to engage them, what do they cost, what to they bring?

Skillz Middle East guides you through the jungle of influencer marketing, helps you to optimize your investment and preserve your investment for a measurable ROI.

Learn and count the good and the bad, how many people like and share positive experience and how many are still unhappy, can I see trends, where is my audience coming from, when is my audience most active, is my audience ready adopting my product, service or offering?

Skillz Middle East helps you to understand all the social analytics which can bring you the advantage compared to your competition. Bridge the gap and let the experts work for you.


You hire an army of people to overcome the challenge of monitoring and tracking your audience on all social channels and social media networks out there or you select the right tools. The industry is reacting and offering 1000 of tools to support you in social media activities.

Skillz Middle East is helping you to evaluate, based on your content, audience, and budget the right tools and helps you in the implementation. 

  • Social Monitoring & Analysis
  • Social Planning & Posting
  • Blogging & Microblogging 
  • Social Searching & Crowd Sourcing
  • Audio & Video and Photo Sharing
  • RSS & Mobile and Streaming
Overcoming this challenges will empower you to define your next steps into your engagement with your audience over social networks in the future. This will help you to reach your digital marketing goals and will raise the bar for your happy customer.

Skillz Middle East approach

The web has given customers a forum to voice their opinion on anything and everything from what they love to what they hate. This diversity of comment means that your products are being discussed right now and this is influencing customer perception and action.

A well-planned social media marketing program can change how you interact with your customers and the way customers perceive your brand. This we call in short Social Media Marketing, working over many digital channels to interact with our audience.

” Our social tools are not an improvement to modern society, they are a challenge to it. ”
Clay Shirky, Author

Social Marketing Planning & Implementation

We believe that great solutions come from great strategy, and great strategy from great thinking. We have been at the forefront of social marketing right from the beginning and we help clients to develop genuinely customer-focused solutions to social media marketing challenges.

Social Marketing Research & Evaluation

Properly understanding your target audience – who they are and what shapes their actions – is fundamental to achieving successful behaviour change. We can help you at every stage of planning, implementing and evaluating your social marketing programme through conducting effective research.
Skillz - Social Marketing Training and Mentoring Services

Social Marketing Training and Mentoring Services

We have trained small groups of participants and large enterprises in social marketing through a range of online and classroom-based courses, workshops and seminars. Designed with your objectives in mind, these courses use our research and best practice social marketing principles to enhance the skills of your team.

Contact Us

Get Into Action, call our experts today, Dubai - UAE +971 56 101 24 80 or send an email to or request a callback

Services which benefits Your Organisation

From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.