Are you like the millions of other businesses out there who are conducting digital transformation without a defined strategy? Do not worry, now it is the right time to get started. The ongoing digital revolution and the remarkable advancement of technology over the last decade have transformed traditional business models and enabled customers to engage at their convenience with
organizations across multiple channels.
It’s predicted that by 2020, digital technologies, including machine learning, artificial intelligence, and robotic automation will further augment the customer experience (CX) with innovative and personalized solutions.
We live in a hyper-connected world which is dictated by audiovisuals all over. From our simple website to the mobile app, social media or social commerce we consume on a daily base more and more audio-visual content. Companies have to transform their product and services offerings to be presented on a global scale in a digital environment. But having recognized and said that you need so does not take the challenge away to go through this digital transformation.
Do not worry, now it is the right time to get started.
The way you approach digital transformation is a direct reflection of what you will get out of digital. If you are taking a sporadic, ‘get it done’ approach that utilizes a handful of tactics without clear goals or objectives, you can expect a sporadic return on investment. Small businesses are the number one offenders of this approach.
What is Digital Transformation?
An organization has a unique selling point of products and services which sets it apart from competitors and other organizations. Through the digital revolution, we know that the buyers from today are sensitive by using information over digital channels. More than ever before the buyers of today utilize a high variety of digital channels to gain information about products, services, and markets. Google named this the traverse of the hyper-connected consumer which goes during his purchase decision cycle through various online channels.
For organizations, this means to be present on all these channels to meet with the potential consumer/client to start the dialogue.
In a digital transformation, we define aspects of business enablers versus business drivers, which we can define as the “8 Levers to Digital Transformation”.
Chances are, you are already aware that digital transformation is not a side business. However, without a strategic approach, you are limiting your return
What are my Business Drivers?
Globalization and automation require us to rethink how we did business in the good old days. Success formulas changed and require us to take new approaches to tackle our audience in a successful way.
1. Demand Generation
The worlds start here. If you are in a new business or offering a new product or just a new release of your product you need to make it popular. It is proven that we need to reach certain popularity before if we want to be accepted by a larger audience or reach the trust level from our potential clients.
The challenge: I know my audience, but where are they, how can I speak to them, how can I inform them, when can I reach them.
If you ask yourself, how digital techniques like digital marketing, email marketing, omnichannel delivery or SEO, and digital technologies support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
2. Reach and Selection
The internet is giving us a greater opportunity to reach nearly everybody. We know that our hyper-connected audience is nearly reachable everywhere to anytime. Important for us is the fact to tackle them in the second they need our information or opinion. Profiling and selection are key to find the right people out of the crowd and perform a crowd shaping.
The challenge: undefined budgets for internet campaigns, low conversion rate, not enough insights, to large data, and no time.
If you ask yourself, how digital techniques like digital marketing strategy and digital technologies like big data, data analytics, DSP and DMP support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
3. Customer Purchase Process
Before the customer can make profound purchase decision he is undergoing a process of discovery, building awareness and consideration. To hand hold our customer and assist him early in his purchase decision process we need to meet him on his digital touch points at his convenient time.
The challenge: dude where is my client, dude am I ready on this digital touch points, dude where are these digital touch point, how do I get there visible
If you ask yourself, how digital techniques like digital marketing strategy, SEO, Email, SEM/PPC or Social Ads, and digital technologies like Blogs or Reviews support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
4. Customer Experience
The attention span of our audience is lower than from a goldfish. Our younger generations dictate us how they would like to perceive communication and presentation of information shall be presented to them.
The challenge: which tools to I require to present myself, where shall I present myself in which way, do I have the budgets for these modern approaches and will I succeed.
If you ask yourself, how digital techniques like digital marketing strategy, A/B testing and digital technologies like AR/VR, WxM support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
What are my Business Enablers?
The business enables have high importance when it comes to ensuring that our sales and operation is efficient to stay ahead of our competition. Operational improvements can consistently be achieved within the Digital Transformation.
5. Process Efficiency
The Fourth Industrial Revolution (4IR) is the fourth major industrial era since the initial Industrial Revolution of the 18th century. We reached the era where every process in an organization requires optimization to achieve productivity and high turn over of services which we want to deliver in the quickest time. All processes in organizations consist of information, communication, and data.
The challenge: Which tools are the right tools to use to create content, which skills do I require for digital tools, where can I gain these skills, how quick can I gain this skills – all this question will lead into the frustration of misunderstanding
If you ask yourself, how can digital techniques and digital technologies like A.I., IoT, robotics, machine learning or chatbots support me to overcome these challenges, then you have found the right partner with Skillz Middle East.
6. Asset Utilization
Brand Management remains to position yourself on the market. Your brand might be unique on a market and known, however, you might also equally develop your brand on different markets. During this transformation, you will be creating many unique brand assets in the form of digital assets like photos, videos, audios or animations which describe your products and services.
The challenge: When did I create this digital asset, when was it the last time used, where was it used, by whom was it used, what are the usage policies, how long can I use it, where did I store it, who got access to it – can quickly explode the costs of reproducing assets and wasting time and money to locate them.
If you ask yourself, how can digital techniques and digital solutions like Digital Asset Management / DAM, ECM, or WxM support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
Trends can come quick and can also disappear at the same speed as they come. If you are a trendsetter, you are ahead of your competitor maybe or struggle in evangelizing your audience about a trend. Agility is the magic words which allow you to adapt rapidly your GTM (Go to market) model and opening new sales channels.
The challenge: Quick change of roles in your team, quick marketing messaging, quick establishing of new partnerships can result in uncontrolled costs.
If you ask yourself, how can digital techniques like SEM, PPC, SEO or social media marketing and digital technologies support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
8. New Business Models
The words internet and globalization are coming very easy over the lips in a synchronized approach. The internet enabled us to reach the audience across the globe. Online sales with e-Commerce and other sales channels enable us to offer our products and services to countries we might have never dreamed of.
The challenge: New markets, new language, new culture, new sales strategy, new product configuration, new service offering.
If you ask yourself, how can digital techniques and digital technologies like digital marketing, e-commerce or big data support me to overcome these challenges; then you have found the right partner with Skillz Middle East.
Your success starts here with our complete offering
Skillz Middle East helps you to understand the opportunities you are missing. Positioning your brand, products, and services to the right audience at the right time on their favorite digital channel of their choice. A proper evaluation and analysis of potentials are key to be successful in digital transformation.
Your digital transformation needs to breathe across business drivers and business enablers across your organization. Skillz Middle East helps you in each stage making your digital transformation
Get into action, call our experts today, Dubai - UAE +971 4 27676 320 or send an email to firstname.lastname@example.org or request a callback