Social Media Marketing

Leverage from the Social Media Wave that is redefining the business. Social Media Marketing is a must for any marketer in the digital area.

” Our social tools are not an improvement to modern society, they are a challenge to it. ” Clay Shirky, Author

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual.

Too much definition and no idea what to do with it? Well, don’t worry you are not alone. Let us get into it and you will be more comfortable with these definitions.

Today’s digital world evolves over social networks, people consuming information and content from peers and not from media, corporates or press. Now as an organization what you are really interested into are maybe three aspects:

Listening

What is the audience saying, what is important, what are their thoughts, who are the people they listen to, where are your influencers and what is their interest. What makes them happy, what makes them unhappy and what make them feel like this?

Read more Social Listening will change the game

Conversation

How do I hook up into the conversation, how can I close the conversation gap. Every person has a favorite medium, device and channel they are using. Support them on the right channel, don’t miss to engage on their personal preference of communication habit. 

Analysis

Learn and count the good and the bad, how many people like and share positive experience and how many are still unhappy, can I see trends, where is my audience coming from, when is my audience most active, is my audience ready adopting my product, service or offering?

All three will empower you to define your next steps into your engagement with your audience over social networks in the future. This will help you to reach your digital marketing goals and will raise the bar for your happy customer.

Skillz Middle East approach

The web has given customers a forum to voice their opinion on anything and everything from what they love to what they hate. This diversity of comment means that your products are being discussed right now and this is influencing customer perception and action.

A well-planned social marketing program can change how you interact with your customers and the way customers perceive your brand. This we call in short Social Media Marketing, working over many digital channels to interact with our audience.

Social Marketing Planning & Implementation

We believe that great solutions come from great strategy, and great strategy from great thinking. We have been at the forefront of social marketing right from the beginning and we help clients to develop genuinely customer-focused solutions to social marketing challenges.

Social Marketing Research & Evaluation

Properly understanding your target audience – who they are and what shapes their actions – is fundamental to achieving successful behaviour change. We can help you at every stage of planning, implementing and evaluating your social marketing programme through conducting effective research.

Skillz - Social Marketing Training and Mentoring Services

Social Marketing Training and Mentoring Services

We have trained small groups of participants and large enterprises in social marketing through a range of online and classroom-based courses, workshops and seminars. Designed with your objectives in mind, these courses use our research and best practice social marketing principles to enhance the skills of your team.

Social Marketing Planning & Implementation

We believe that great solutions come from great strategy, and great strategy from great thinking. We have used this thinking to develop a wide range of social marketing programs for a diverse range of clients, worldwide.

Our goal is always to help you achieve yours: lasting, behavioural change. We have put a planning process into practice with a wide variety of clients including the Governments, Hospitality Groups and Retail organizations in U.A.E, Saudi Arabia and others worldwide.

Social Marketing Research & Evaluation

Skillz Middle East offers a range of research activities from mining existing client databases to developing comprehensive primary research programmes.

Understanding what motivates and drives individuals, groups and organisations is what we do best. We use deep psychographic research techniques to help clients understand not just the ‘what’ (a behaviour) but also critically answer the question ‘why’ (motivation).

Through our research we are renowned for our ability to generate actionable insights and segment audiences in ways that help our clients to develop effective interventions. We are also highly experienced at connecting with stakeholders, capturing their perspectives and gaining their buy-in.

We also provide independent process, outcome, impact and value-for-money evaluations of social marketing initiative. We believe that it is essential that every social marketing initiative is independently evaluated and that is why we include ‘evaluation’ as one of the important stages of our social marketing planning process.

Social Marketing Training and Mentoring Services

The Skillz Middle East academy provides world-class training, from entry level introductions to accredited social marketing courses for practitioners.

We have vast experience of successfully training people from a wide range of sectors in social marketing. 

We have also created bespoke training courses for organizations worldwide and we can help you build skills through workshops designed around your organization’s objectives.

Benefits for Your Organisation

From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

 The SkillzME team has been at the forefront of social marketing practice right from the beginning.

 We have put the process into practice with a wide range of clients across the Middle East.

 We have access to an unparalleled range of resources and tools to help you get the best out of your programmes.

 We offer every client a training and development workshop as we develop our programme, leaving your organisation with the skills and tools to deliver your own programmes into the future.

 As a Community Interest Company we reinvest all our profits in training and resources to improve the effectiveness of behaviour change programmes.

SOCIAL MEDIA MASTER CLASS FOR BUSINESS AND MARKETING INNOVATION

Course Duration: 2 Days

PROFILE

This Program looks at the effect of social media and web 2.0 / 3.0 on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content.

Using a combination of reputation monitoring and mapping tools, and reviewing examples of best practice social media marketing and online PR, delegates will come away with a solid understanding of how to plan and manage their communications in an age of digital networks.

If you’re experienced in putting social media and online PR tools and techniques to effective practical use, our advanced social media course may be of interest.

On successful completion of the course delegates will:

icon_1  Establish clear objectives for a social marketing strategy.

  Evaluate the countless opportunities and platforms.

  Use social marketing as an opportunity to have continuous, valuable exchanges with customers.\

  Integrate social media into marketing programs.

Course Content and Assignment

The course comprises the following Modules:

Module 1 icon_1 Introduction and Strategy / Listening and Building

Module 2 icon_1 Social Networks – Facebook, Google+, LinkedIn and Co

Module 3 icon_1 Social Messaging – Twitter

Module 4 icon_1 Location Based Services – foursquare, google places

Module 5 icon_1 Document and Content sharing – Slideshare, and Co

Module 6 icon_1 The Future of Social Media

Module 7 icon_1 Business Blogging

Module 8 icon_1 Social Media Monitoring

Module 9 icon_1 Video in Social Media Marketing YouTube & Co

Module 10 icon_1 Social Media Strategy and Planning

Social Tools to look into – Adobe Social

Adobe Social is a tool for social management, which allows users to manage social content and campaigns in order to build stronger connections through data-driven content.

Adobe Social is an application of the Adobe Marketing Cloud, which is a collection of integrated online marketing and web analytics products by Adobe.

Adobe Social manages and brings together the relevant posts, insightful conversations, measurable results and social activities all connected to a business. The application’s main function revolves around the discovery of precise content, social networks and business results.

Get all of your social in one place.

Monitor and moderate conversations, publish and promote content and analyze engagement and conversion data in one, mobile-friendly interface.

Measure the impact of social.

Automatically attach tracking codes to your social content to identify what activity drives engagement and conversion.

Use integrated social insights.

Use social insights, through Adobe Marketing Cloud integrations, to improve targeting and optimize the customer experience.

Watch Video Series with Lawrence Mak, Sr.Product Marketing Manager Adobe Systems

The more you know, the more likable you’ll be.

Management and governance

Scale your social marketing efforts across all internal stakeholders and external social profiles.

Publishing

Post to hundreds of social pages at one time. Use the content calendar for scheduling, approvals and customer audience targeting.

Listening and moderation

Use buzz-monitoring data to identify trends, opportunities and threats. Then, route and track comments with a real-time moderation queue.

Social analytics

Discover the precise types of content, social networks and key influencers that not only drive engagement but also yield business results.

Adobe Social Analytics

Engage more with insights and predictive tools.

Smart social marketers know that good content adds up to good business results. As the leader in social analytics technology, Adobe Social helps you see and predict what customers like, talk about, and share most. Adobe Social monitors over 100 engagement metrics, filters social listening data by keywords and sentiment, and ties it all back to website activity so you can see which days, times, and types of content spark the most engagement.

Posting analytics

Discover what types of posts drive the most likes, retweets, and shares across your social networks so you can optimize your strategies to drive the greatest results.

Comprehensive reporting filters

Use filters to sort posts by platform, data range, type, and content to compare performance and identify trends.

Adobe Social is different. Here are five reasons it stands out.

Watch the demo to see how you can turn social data into actionable marketing insights.
“With Adobe Marketing Cloud we can show which revenues come specifically from which posts or campaigns, track them through conversion, and then quickly roll the data into a report for executives.”
— Casey Hall, senior business partner, Thomson Reuters
social-analytics.logo.thomson-reuters.183x41

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