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Social Media Marketing

Leverage from the Social Media Wave that is redefining the business. Social Media Marketing is a must for any marketer in the digital area.

” Our social tools are not an improvement to modern society, they are a challenge to it. ” Clay Shirky, Author

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual.

Too much definition and no idea what to do with it? Well, don’t worry you are not alone. Let us get into it and you will be more comfortable with these definitions.

Today’s digital world evolves over social networks, people consuming information and content from peers and not from media, corporates or press. Now as an organization what you are really interested into are maybe three aspects:


The Hype of Facebook, Instagram, Pinterest and Twitter shows us where our society is moving to. We need to learn what is our audience saying, what is important, what are their thoughts, who are the people they listen to, where are your influencers and what is their interest. What makes them happy, what makes them unhappy and what makes them feel like this?

Micro and Macro Influencer can be our ear and our speaker to reach the right audience for our brand and company. Utilize their power to get your message heard. Skillz Middle East navigates you through the jungle of influencer offerings for your success.

Read more Social Listening will change the game


How do I hook up into the conversation, how can I close the conversation gap. Every person has a favorite medium, device and channel they are using. Support them on the right channel, don’t miss to engage on their personal preference of communication habit. 

Our eCommerce platform (or website) might not be the right place where our clients want to meet. So how can we make social commerce of Facebook, Instagram or Twitter successful? Skillz Middle East converts your social media marketing into a win bringing game.


Learn and count the good and the bad, how many people like and share positive experience and how many are still unhappy, can I see trends, where is my audience coming from, when is my audience most active, is my audience ready adopting my product, service or offering?

Skillz Middle East helps you to understand all the social analytics which can bring you the advantage compared to your competition. Bridge the gap and let the experts work for you.

All three will empower you to define your next steps into your engagement with your audience over social networks in the future. This will help you to reach your digital marketing goals and will raise the bar for your happy customer.

Skillz Middle East approach

The web has given customers a forum to voice their opinion on anything and everything from what they love to what they hate. This diversity of comment means that your products are being discussed right now and this is influencing customer perception and action.

A well-planned social marketing program can change how you interact with your customers and the way customers perceive your brand. This we call in short Social Media Marketing, working over many digital channels to interact with our audience.

Social Marketing Planning & Implementation

We believe that great solutions come from great strategy, and great strategy from great thinking. We have been at the forefront of social marketing right from the beginning and we help clients to develop genuinely customer-focused solutions to social marketing challenges.

Skillz - Social Marketing Training and Mentoring Services

Social Marketing Training and Mentoring Services

We have trained small groups of participants and large enterprises in social marketing through a range of online and classroom-based courses, workshops and seminars. Designed with your objectives in mind, these courses use our research and best practice social marketing principles to enhance the skills of your team.

Social Marketing Research & Evaluation

Properly understanding your target audience – who they are and what shapes their actions – is fundamental to achieving successful behaviour change. We can help you at every stage of planning, implementing and evaluating your social marketing programme through conducting effective research.

Social Marketing Planning & Implementation

We believe that great solutions come from great strategy, and great strategy from great thinking. We have used this thinking to develop a wide range of social marketing programs for a diverse range of clients, worldwide.

Our goal is always to help you achieve yours: lasting, behavioural change. We have put a planning process into practice with a wide variety of clients including the Governments, Hospitality Groups and Retail organizations in U.A.E, Saudi Arabia and others worldwide.

Social Marketing Research & Evaluation

Skillz Middle East offers a range of research activities from mining existing client databases to developing comprehensive primary research programmes.

Understanding what motivates and drives individuals, groups and organisations is what we do best. We use deep psychographic research techniques to help clients understand not just the ‘what’ (a behaviour) but also critically answer the question ‘why’ (motivation).

Through our research we are renowned for our ability to generate actionable insights and segment audiences in ways that help our clients to develop effective interventions. We are also highly experienced at connecting with stakeholders, capturing their perspectives and gaining their buy-in.

We also provide independent process, outcome, impact and value-for-money evaluations of social marketing initiative. We believe that it is essential that every social marketing initiative is independently evaluated and that is why we include ‘evaluation’ as one of the important stages of our social marketing planning process.

Social Marketing Training and Mentoring Services

The Skillz Middle East academy provides world-class training, from entry level introductions to accredited social marketing courses for practitioners.

We have vast experience of successfully training people from a wide range of sectors in social marketing. 

We have also created bespoke training courses for organizations worldwide and we can help you build skills through workshops designed around your organization’s objectives.

Benefits for Your Organisation

From start to finish, our world-leading expertise will guide your strategy and engage your stakeholders to produce powerful and sustainable results. Creative and cost-effective, we can help you think smartly about your audience and design programmes that really meet their needs.

 The SkillzME team has been at the forefront of social marketing practice right from the beginning.

 We have put the process into practice with a wide range of clients across the Middle East.

 We have access to an unparalleled range of resources and tools to help you get the best out of your programmes.

 We offer every client a training and development workshop as we develop our programme, leaving your organisation with the skills and tools to deliver your own programmes into the future.

 As a Community Interest Company we reinvest all our profits in training and resources to improve the effectiveness of behaviour change programmes.

Contact Us

Call our experts today, Dubai, UAE +971 4 27676 320 or send an email to or request a call back