Welcome to the Skillz Blog the Digital Transformation Blog of the Middle East.
In the Skillz Middle East blog, you can find educational information to Digital Asset Management, Digital Transformation, Digital Marketing, Social Media, Emerging Technology, Adobe Creative Cloud, Adobe Marketing Cloud, Business Infographics and Lifestyle Topics of interest. Our blog is originated out of Dubai.
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Let us face the truth; a human cannot be replaced in a successful business with a machine. Is this statement accurate or false? Properly, we have proven success stories that are telling us a different story. eCommerce stores are getting closer to replace real-life experience and show it’s potentials. But we see a lot of samples where the digital world fails, so we ask today, why eCommerce stores don’t sell?
For an eCommerce website to succeed, there are many aspects of the store that need to be taken into consideration before launch. The dependencies are not only on the quality of the products provided by the store but also on the Design of the store and the way it is marketed and the user features for an eCommerce website.
Communication in today’s workplace is becoming more difficult, as so many different age groups are now represented in the workforce. From tech-happy Gen Z’ers to more traditional Baby Boomers, coworkers come from very different backgrounds, and therefore each group has specific ways they choose to communicate with one another. Learn today how to overcome the challenge in your own company working together with different generations in the workspace.
You ever wondered what is TikTok, why is it a big hype in 2019 and has been identified as one of the fastest-growing social media platforms of 2019. TikTok monthly installs surpassed those of Facebook, Instagram, YouTube, and Snapchat this year. The outlook is rosy that its popularity will continue to grow also in the coming year. The magic words are TikTok Video Marketing.
Are you struggling and are you incapable of making sense of Marketing Attribution? 58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree, only 17% say no?
Every year marketers are trying to find a way to attract consumers and partners with an engaging message or content over the holiday season, it is more than just the Black Friday. It”s time to to plan our upcoming holiday season content.
Businesses need the right environment to prosper. When a government supports businesses, it leads to job creation and a more robust economy.
Planning your B2B marketing strategy for 2020? Read this guide to find out why your brand should make video a central pillar of your strategy in the coming year.
After having the last two years the effect of GDPR on European union businesses, now comes CCPA which talks all about California. In less than three months, “California’s GDPR”, the California Consumer Privacy Act (CCPA), will become into effect. GDPR vs CCPA, how can we compare them?
There are two types of investors: those who carry out a transaction with high profitability and make cash flow and those who invest with low profitability and who find themselves adding money to repay the loan…
Do you catch yourself falling asleep at work way too often? It’s not uncommon. For many of us, that wave of exhaustion hits us midday after lunch, usually sometime between two and three o’clock. The time at which that wave of sleep hits is irrelevant, though. The fact is, you’re getting tired for a reason, and that’s because your body is craving a nap.
Financing a startup is not a simple process. If this is your first time funding a business, don’t worry. We’ll break down every step of the process and how it impacts your ownership. The first thing to understand about funding is that is not done all at once. There are multiple rounds of funding that occur as the business grows.
Blockchain technology was first described in the year 1991 by a group of researchers, but it has never been so important until 2009 when a crypto-currency called bitcoin used it as a first blockchain based crypto-currency.
We can hear it every day and read it in the news headlines claiming an economic downturn is looming on the horizon. But let’s be honest, what have we learn from history? Are we acting-wise?
Where are the good old day’s products alone could attract customer attention? Marketers today need content marketing funnel to satisfy potential customers’ voraciously appetite for information and social acceptance.
Consider The Psychology, the psychology behind consumer behavior can help you get the biggest return from your listing. There are always the buzz words or trending works which pulls the attention of the majority of consumers.
Infographic is one of the best ways to create and share content. It is that one tool that can let you share 1000 words in a fun, creative and digestible manner making it more likable and shareable for the customer.
Without having powerful marketing plan your brand or company will not be visible or reach organic growth for your audience. Defining your right KPIs are essential in your all over marketing strategy.
The Middle East is very diverse and one of the most developed countries is the United Arab Emirates. The number of citizens grown steady over the last years, the development of infrastructure, hotels, and businesses have grown in two digits per year. Time to look into the population 2018 statistics.
If you’ve got an online company and you’re looking for growth, engagement, and higher conversion rates, it’s all about the content you’re creating: how long, how often, how high quality, how you’re presenting it, what kind of topics you’re covering
Although we have been using money for centuries, we have yet to invent a flawless medium of exchange. Currently, fiat currencies are at the center of the financial world.
Website Promotion starts with the thought around affordable SEO which stands for Search Engine Optimization or search engine optimization. These are techniques and strategies that you can use to make your website or web shop rank higher by search engines such as Google, Bing, Yahoo, and many others.
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction – all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth. See What Technology Trends are New for 2019!
The Fifa World Cup is set to take place in Qatar in 2022. Since the bid was accepted, Qatar has hit the headlines on numerous occasions – here are the shocking stats surrounding the builds so far.
I know it from myself, the first thing in the morning I do, is to check my emails on my mobile phone while drinking my coffee. Google stated two-thirds of emails are now opened on mobile devices. It is essential to make your email campaigns mobile-friendly.
Spending an estimated 45 hours a week in a boring office space can make work seem a little mundane. Offices with flexible workspace show better productivity, companies, and employees are seeking ways to reach a better life balance.
Having a great design and building excellent user experience for your site visitors is essential to survive in the jungle of the world wide web. However, one of the elements people forget about is technical SEO which needs to be fulfilled. 404 Error is one element which needs to be taken care of.
The Instagram Stories are a copy-paste from Snapchat? Well not anymore, the format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Learn today in our Instagram Stories 101 what you can do to stand out of the crowd.
There is no doubt that the education landscape is evolving. With the advent of the Internet, Smartphone and computers, there are so many technologies present today that were not available in the 1950s.
Whether you’re an entrepreneur in the phase of bringing your business idea to life or your startup has already taken off the ground, raising money is crucial to your next steps. Venture Capital 101 would give you an idea of what it means.
E-commerce is a fast-growing industry. With its revenues already in trillions, it is projected to grow even bigger in the upcoming years. Read today who leads the pack, see some samples where these e-commerce platforms are used and many more statistics.
Some people think about transcription a lot while for others the thought doesn’t even cross their minds. Either way, you’re okay. While transcription can be described as the process of converting speech to text messages, others find it “counter-intuitive”.
In a year’s time, Dubai will be hosting the ﬁrst World Expo ever held in the Middle East, North Africa, and South Asian region. Starting October 20, 2020, Dubai will host this world event for 173 days, until April 10, 2021 and will bring together the best innovations, trade practices, environmentally friendly products and clean energy solutions from all over the world.
Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Or even worse, when they barely have any backlinks? This post will allow you a better understanding of some of the factors that Google looks at when ranking websites in 2019.
Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web – worthy in 2019? Well, today you can feel lucky, we have it for you in a handy infographic.
Small business owners might face the truth that software can be expensive and complex to use, these four productivity-boosting apps can help small teams.
At this point, your company is probably investing time, money, and other resources into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program.
Digital media assets can be extremely effective tools in teaching and conveying information. It’s estimated that 65 percent of people are visual learners, which makes graphics, videos, slides, and other visual media important tools when supplying them with information. Read today why a DAM Platform can help you to overcome the challenge working with these files.
What should you do when you want to make heads turn and get noticed? You do anything you need to stand out in the crowd, whether it’s dressing differently or accomplish something extraordinary.
How Connected Devices Are Reshaping Consumer Behavior in 2019. Which are the most used devices, who owns what and when they use it? Today’s consumer behavior is continually evolving due to generation culture and globalization. Both adapting to and influencing our permanently connected world.
‘No response is the best response’ worked well in the days before the digital age. It used to be a sensible way to deal with negative propaganda and publicity; today, it seems insensitive.
Infographics are a great way to present information in a visual way which attracts all age groups and boosts your content marketing results. Reason enough for us to look behind the scene and talk about how we can improve them for better results.
More than 500 million tweets are sent every day. That’s 5787 tweets every second. How can your brand stand out from the crowd?
In 2019 there were 4.39 billion internet users. This is an increase of 366 million (9 percent) versus January 2018. Moreover, in Social Media, we see a growing audience, 3.48 billion people used social media in 2019 which represent a worldwide increase of 9%. E-Commerce stores are experiencing the same growth rates and more and more people trust to purchase online.
Small and medium businesses (SMBs) are major leaders of today’s economic growth. Salesforces new 2019 report examines the obstacles SMBs encounter on the road to success and offers insights on the decision-making and actions of the leaders who run them. Learn about the latest innovations and industry changes affecting SMBs and get the latest small business statistics.
There is no denying that the internet revolution has made the world a tiny village so to say. The internet, as we know it, has made a lot of processes simpler especially in the sector of information dispensation. How are can we see that the world wide web is benefiting seniors in their daily life, the answer might give us today’s post.
As marketer, we had to realize over the last year the fact that selling products have changed due to the rapid advancement of technology. The consumer dictates us how they would like to read and receive information.
3D printing is the process of creating a physical object from a digital model by combining successive layers to come up with the finished product. 3D printing is utilized in many sectors such as health and military and will concur the marketing departments as a Direct Marketing Tool.
Pinterest is still a valid social media platform when it comes to Pinterest influencer marketing. Learn today which are the top influencers on Pinterest and what are the trending topics which they represent, see if you can find value for your products with them.
Value propositions are a part of marketing that’s often overlooked. Whether you’re looking for a way to communicate your business function to a target audience or you’re in the start-up stages, value propositions are a necessity for all businesses.
Can you remember the times when your favorite annual catalog was published and you just could not wait to receive it in your post office? Or also it was given that we had to visit a store to actually find out what’s new on products and offerings. Our SEO strategy 2019 shall help us to find our users and customers.
Consumers today have endless choices about when, how, and where to shop or buy their products and services. Acknowledging your hard-won customers and knowing their needs is key to satisfy them and keep them coming back to purchase from you.
Email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to see how your campaigns compare to industry standards and find opportunities to improve your strategy and, ultimately, get better results.
Personality tests are used by many people in business, recruiting, and any kind of team organization. Learning more about what motivates you, your interests, and even your shortcomings can help you better develop your skills.
Most business owners know the four P’s of marketing: product, price, place, and promotion. After you’ve done the hard part of developing a product(s), brand, and store (online or brick-and-mortar), it’s time to figure out your promotional content.
You would have a much better understanding of the World Wide Web if you knew a bit about the differences between the internet and the World Wide Web. Confusing enough that our way of using words especially when we talk sometimes does not reflect what we mean.
Sir Tim Berners-Lee invented the World Wide Web in 1989. Social Networks had a much earlier day of birth. Social networking was born one day in 1971, when the first email was sent. The two computers were sitting right next to each other. The message said “qwertyuiop’. 2019 Surprising Statistics show who is in favor of the users on their Social Media Network.
Ranking in Google search engine and being optimized in SEO for others is today essential for presenting yourself digitally to your potential clients and customers. Small tricks have a large impact and one of them is moving your website to a secured channel with HTTPS.
Building a website can be difficult, so you may want to look to buy an established website instead. Buying has some perks over building a site: it is already up and running, and has SEO and marketing tactics built in.
In the early days of the internet the term, “SEM” was used to describe both search engine optimization (SEO) as well as paid search. Things changes and SEM is referred to solely as paid search.
Over the last decade or so the world has built up an adjustment in viewpoint from analog to digital. Presently everyone looks for a piece of information online, this makes digital marketing the best methodology for organizations to interface with focused customers. Technology is getting advanced and we are entering the Revolution in Digital Marketing.
It can be difficult to feel motivated to get to work or to feel rewarded and satisfied when the day is done. It can be difficult to feel motivated to get to work or to feel rewarded and satisfied when the day is done.
The human race is on the cliff of a fourth industrial revolution that’s set to vary the way we have a tendency to live, work and communicate with one another. The Digital Transformation Challenge impacts all organizations in various points, how can we overcome the lack of knowledge?
Trying to sell your website can be a daunting task. Today, we detail what website purchasers are actually looking for – not the surface – level tips and traits that other blogs claim will work.
According to office workers, the number 1 time waster at work is to many meetings. Employees feel that over 50% of these meetings are a time waster, if you are only about to play bullshit bingo during the meeting, it is a waste of time.
I have obtained in my life the pleasure to learn from my boss how to gain the capability to benefit from my emotions instead of allowing them to block my thoughts. At this time he organized and assessment through an institute which prepared managers in their businesslike carrier to walk through the development of their emotional intelligence.
Modern consumers are sharing more personal information than ever before, and expect closer, more relevant connections with brands in return. This infographic highlights key qualities that define today’s connected consumer to help you better understand and foster valuable relationships with your customers.
We live in an era where visuals are demanding to be more and more closer to reality. In the digital world and electronics, this means for hardware camera companies and other lens-based devices to develop more and more advanced formats to capture photos and videos....
Social media is an integral tool in any digital marketer’s arsenal. However, not everyone uses these social channels in the same way. Have you ever stopped to think about the nuances in your audience’s social media behavior? It’s time to look into Social Media Usage based on the generation wave, who is spending time where?
Dіd уоu knоw thаt 75% оf Amеrісаnѕ would rather fосuѕ оn a job or саrееr they’re раѕѕіоnаtе аbоut if it were financially fеаѕіblе; however, оnlу 37% hаvе асtuаllу ѕtаrtеd a ѕіdе buѕіnеѕѕ and online business ideas seem to be the best choice?
Writing and advertising may seem like they are just about creating persuasive content. However, there is more that goes into great write-ups and adverts. You need specialized skills especially if you intend to major in advertising. So, how do you use your smartphone to improve your writing and advertising skills?
Marketers are having one single goal, increase the conversation rate. If you are in online business, your success is depending on effective copywriting.
It is always the question in a lot of organizations. Where does the creative team report to, where does their budget come from, how do costs get replicated to actual client job cards? In the 2018 survey of over 400 in-house creative teams in agencies, the questions get highlighted and answered.
How do you start your day? We all have to start our day at some point (albeit some much earlier than others), however, everyone seems to start theirs differently, even the world’s most successful people.
Technology is sometimes a blessing but most of the time a challenge. Organizations and marketers are suffering to most of the time to play catch-up instead of benefiting from technology. 10 Modern Technologies which are Disrupting Digital Marketing and still try to find their way to benefit everybody.
Super Bowl is the largest sports event happening in the U.S. watched by over 150 million people. Super Bowl LIII was not an exception and polarized the majority of its fans directly live in front to their TV.
Influencer marketing can give you greater access to your audience, spread your brand message and raise brand awareness. According to a study, “94% of those who used influencer marketing believed it to be effective, and another 48% in the United States planned to increase their budget for this tactic.” Time to increase our majurity and look into the 5 big mistakes we can avoid in influencer marketing.
Email in 2019, still the best converting digital marketing channel which you should not miss in your marketing strategy. Email – the rock-solid, time-and-customer-tested, Marketing-approved way to attract your customers coming back for more, read today more about Email Marketing Statistics.
Between a wall of text and visual content, which one is likely to catch and retain your attention? The brain processes images faster than text. As a marketer, you only have a few seconds to make an impression before your audience’s attention gets pulled away by something else. With this, and at the risk of sounding cliché: show, don’t tell.
The concept of artificial intelligence is not a new one. The idea of automating human lives was introduced the day computers were invented. From calculating few numbers to giving voice commands, human lives have been widely impacted by technology.
Marketers are struggling with pitfalls all over the place when working with websites and e-commerce market places, technical mistakes are common. Technology can be overwhelming and pulling their attention away from the importance to focus on audience, products,...
Creating a business logo seems like a purely artistic project with some undertones of marketing, but it’s a much bigger deal than many business owners suspect. Your logo is the way you’ll introduce the world to your business, and that’s a huge step.
Push notifications, email, and SMS can reach your client in highly personalized ways, and they behalf and perform very similarly. The goals of your marketing campaign can easily be achieved. Time to take a closer look and understand more.
Carpe diem – or at least your lunch break. In the grand scheme of things, an hour doesn’t seem like a significant amount of time. However, even allocating just 30 minutes of your lunch break to a productive activity every day can help you get ahead.
Artificial Intelligence (AI) is since months in the press and discussed up-and-down on technology shows and conferences. Machine learning is one aspect of it, so let’s have today a look at “how a machine learns to write” and AI in Art.
The new sales statistics show it all, 2018 is gone, let's learn for 2019. "Do you see the world of selling shifting around you? You probably do, because your fellow salespeople definitely do."Digital Marketing is not anymore like traditional marketing. In the era of...
Website speed is an important topic in web development. This is especially true now that Google announced speed would be a ranking factor for mobile pages and not just desktop ones. This means trouble for a lot of websites.
Back in 2017 the CRM market for lead management applications grown with more than 17%. Successful organizations know how to tackle and track their customer relationships and how to overcome the challenge in their sales pipeline.Digital Marketing is not anymore like...
A video is becoming an essential element of every marketing strategy mix. The question which remains is, who is your target audience before you start to create a video? Which video type fits for my mission?
Everything you need to know about Cryptocurrency and how woman contributes to their success and the big popularity of it.
If only you could read the thoughts of successful CMOs to see what they are planning for 2019, a question which we have nearly every year. Do you feel it would be helpful if you would know what they are focusing on and where they think money should be spent? Digital...
As the old saying goes by, knowledge is power and it cannot be more appropriate in the contemporary world of social media platforms such as Instagram where everyone is seeking information.
Being an introvert can be tricky, especially around the party season, but there are plenty of useful hints and tips on how to navigate social gatherings around Christmas time. Being an introvert can sometimes be misconstrued as being rude or aloof, when in fact the person is just shy and finds being around other people a little draining, to say the least!
With the growing technology, most businesses are moving away from the conventional mode of business to the digital markets that offer lucrative chances for one to thrive. The purpose of this strategy is targeting internet users who stay online as part of their...
So, the easiest way to explain how crypto actually works is to do your research. Isn’t that annoying? When you go to find out how something works and you get told to do your research?
We are just about to end the year 2018. Email personalization has adopted well in marketers and consumers mind. Let’s have a look what people say about email personalization.
Every business owner knows that building a successful startup is quite demanding – you need to raise capital to fund your venture, build a team, find trusted suppliers, gather business leads, land new clients, and eventually scale it up. Sooner or later, though, you...
If you ever look at the traffic stats of the blog, social media is said to be among the top three forms of traffic sources. In fact, for so many blogs, social media traffic is quite important than direct traffic and search engine. Daniel Mattei is a Professional...
Over this past year, we have seen many ICO’s fall in value after initial highs. However, there are some which have provided investors with a substantial return on their investment. This article will take a look at top 5 ICOs which brought top ICO ROIs.
If you have ever posted on social media as a small brand, you know how it feels like just talking a void. Most of the time, no one will actually respond. There will be no comments, likes or even re-tweets. But, this isn’t the case with IG. Daniel Mattei is a...