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Why Social Media is the best thing that happened to Marketing Automation. This platform can be one of your most helpful technologies.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Those platforms allow marketers to score, nurture, and attribute leads, and brands that use platforms on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost.

But your platform is only as good as the data you put into it, and the infographic suggests that sending data from your website and email campaigns is not enough.

Social media data is often siloed, but 84% of CEOs and VPs use social media to make purchasing decisions, according to the infographic, so it’s a channel you don’t want to ignore.

To see more reasons to include social data in your marketing automation platform, check out the full infographic.

Why Social Media Is the Best Thing to Happen to Marketing Automation
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