A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. The A/B Testing Guide below will help also you to achieve your goals.

Since ever the world evolved into digital marketing and social media marketing my favorite topic was A/B Testing. The world of A/B Testing is so powerful and can help any marketer to succeed in his missions, campaigns and goals. I found this Infographic which illustrates the basic concepts of A/B Testing. Here’s what you need to know to get started.

A/B Testing: 101

In A/B-testing, you compare two versions of your website to see which one performs better with your target audience, explains Visual Website Optimizer in the following A/B Testing Guide / Infographic.

To start your A/B-testing, first make a plan. “Whoever fails to plan, plans to fail,” states VMO. “The first step is to determine the goal of the test.” For example, the goal may be to improve conversion rates or get more repeat purchases.

It is like an experiment and we can call it science.  You decide on the variable and don’t forget, almost anything on your website can be tested, so change one thing and see if your conversion rate changes in a statistically significant way. 

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Typical tests run no longer than 2 months states the guide. However, there might be a small debate. A typical A/B test runs for more than one week but not more than two months. If you’re going to make changes, then you need to account for the variations in traffic.

“If you’re starting out fresh, don’t overcomplicate things with multivariate testing,” recommends VMO. Just change one thing for now and see whether your conversion rate significantly changes.

Find out about the next steps in A/B-testing by checking out the infographic, a Newbie’s A/B Testing Guide.