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This infographic summarizes the key points from the annual benchmark report and showcases the importance of data quality for your business. Data Management is no longer an IT discipline, the C-Level executives discovered what bad data can do in their business and how good data influences the strategy of a company.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Experian has released the 2017 Global Data Management Benchmark Report. In it, they determine how businesses around the world are using customer data to improve customer experiences, increase sales, and tailor their products to the needs of the consumer.

Leveraging data is an important and necessary tactic for a business to succeed, but if the data is not accurate you could be creating and investing in a strategy that is detrimental to your bottom line.

For the 2017 our global data management benchmark report looks at responses from more than 1400 data management professionals across the globe to understand how data is being used within organizations and how the quality of that data impacts business priorities.

It is clear, they want to stay on to of the game with good data, 84% of US organizations say that data is an integral part of forming a business strategy and 70% of organizations worldwide indicate that by 2020 the majority of sales decisions will be driven by customer data.

Identifying bad data can bring you ahead of your game, C-level executives understand that data quality issues impact consumer trust and perception.

So looking into the bright future gives a lot of improvements when it comes to data migration, data integration, data cleansing, analytics, data preparation and data enrichment. The infographic points out that delays can be caused by data migration projects due quality issues, lack of standardization, not enough manpower, ineffective tools and lack of budget.

Read more in the below infographic and see all the details for a proper game day in Data Management.

2017 Global Data Management Playbook
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