Influencer marketing has never been more important. With 25% of internet users employing some form of ad blocking, and consumers continuing to trust word of mouth over all other forms of marketing, brands are increasingly turning to influencers to help get their message across with more passion, creativity and authenticity. The role of the 2017 Influencer Marketer moved to a serious business critical function.
Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.
The report was based on data from a survey of 300 social media influencers who use Hashoff’s platform and who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
Some 99% of respondents say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, 43% to Twitter, 30% to YouTube, and 28% to Pinterest.
Some 92% of influencers say Instagram is the social network they expect to focus on most this year, and 87% expect it to be their top focus next year.
Although only 2.7% of influencers say YouTube is their top focus this year, 8.5% expect it to be the social network they focus on most next year.
Just over half (52%) of influencers say it takes more than 30 minutes, on average, to create their best posts.
Only 12% of respondents say being a social media influencer is their full-time job.
About the research: The report was based on data from a survey of 300 social media influencers who post primarily about consumer topic areas (sports, travel, entertainment, food, etc.).
See the complete statistics of the report in an Infographic below, “2017 Influencer Marketer State of the Union Report”.
Very great post. Influencer Marketing is the top thing for every marketer, even if there are a lot of threats out there I personally believe it will form the future in digital strategy.
I agree with what you have written here. I personal like Instagram a lot, but I am not sure if as a company I can monetize it the right way.
Thanks for sharing the nice post. I really enjoy to read it..
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Facebook is TOPS for me – but INSTAGRAM is second on the list in terms of traffic. Now which platform do I like the most? Instagram for sure!
I like the info graphics, easy to understand and looks interesting.
Interesting stuff and informative facts, I should know about. I didn’t know about the snap chat market (so much wow). Never used it.
very helpful article thanks for sharing 🙂
Amazing, Influencers are getting more and more important. I can see it also on our initiatives
Those are some very interesting stats. I am a bit surprised about the low percentage as it relates to youtube simply because you hear so much these days about video marketing.
I am a big advocate of Instagram and definitely believe that is a very powerful platform and can be very effective if used appropriately. Thanks for sharing.