You’ve created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark which we consider as Content Marketing Metrics.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
The following infographic by Curata offers 29 content marketing metrics, such as consumption, retention metrics, sharing metrics, engagement metrics, lead metrics, sales metrics, and production/cost metrics.
For example, “you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs,” states Curata.
“Similarly, you’ll want to track new subscribers to see if you can grow your list at the same time.”
Retention refers to “receiving a ‘follow’ from them, so they can continue to get updates and hopefully come back to your site,” explains Curata.