If you work in e-commerce, it’s likely that your brand and your competitors are using video to help educate, entertain, and sell products or services. So what video stats should you need to know if you work in E-commerce and if there should be is it worth to know?
"I know what you did in your last Marketing campaign, do you?"
But video takes investment, and the pressure to see viable ROI from videos is especially pronounced in e-commerce.
The team at Goodvidio has put together an infographic of 40 video statistics relevant to e-commerce marketers that can help guide you as you look to make the most of your video investment.
You can find statistics about general video usage, such as product videos can increase the likelihood of a purchase by up to 85%.
The infographic contains more specific data, too: the ways Millennials use video, a section about YouTube factoids, and info on consumer behavior related to the video.
67% of millennials are certain they can find a video on YouTube on anything including products video reviews
As you scroll through your social media feeds these days, you’re probably encountering at least a couple of notifications about video content, an in-progress live stream on Instagram; A new video posted on Facebook; The latest viral clip on YouTube.
It’s 2017, and video is everywhere, and more and more brands are getting involved especially e-commerce businesses.
And it’s easy to see why in terms online retail, for example, the video is expected to become the single, most powerful driver of visitor engagement and conversions. The video is a perfect, all-in-one medium that combines visual and audio experience, capable of evoking powerful emotional reactions that can help connect people to brands, products, and personas.
Please check out the infographic about everything you need to know from video stats in e-commerce.