We looked at our analytics report after we launched the website. In the first two weeks, the traffic on the site increased by about 30-percent. Devarshi Hazarika
Our friends from Adobe Marketing Cloud YouTube channel created the below video that you watch and learn more on Adobe Target .
Adobe Target is a marketing solution that makes it easy to test your experiences, so you can deliver the right experiences to the right customers at the right time. It uses machine-learning algorithms to personalize content and design. It also has custom, optimized algorithms for offering the next best content or product suggestions. Adobe Target allows you to use automation so you can personalize customer interactions in real time.
What is Adobe Target?
Conversion rate optimization
Mobile app optimization
Make room for improvement.
Learn how to solve business problems.
Provide a journey your customers will want to finish.
Content should be personal. Anything else is irrelevant.
Where success is predictable.
Understanding your audience and their expectations is crucial for delivering the best personalized experiences. You need to be able to surface interesting insights and key customer traits to quickly test experiences and target them to the right customers.