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The e-commerce space is starting to get crowded as more and more companies are putting up their online shop. To survive the competition, your e-commerce shop needs to be responsive to customers’ shopping needs and preferences.

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James Patterson oversees business development and sales and marketing initiatives throughout the EMEA and APAC regions for transcosmos IT and Customer Support Services, managing a team of sales professionals and consultants in these territories. James fully understands and supports the requirements and challenges of complex IT Support and Customer Service environments, having guided an array of large organizations through the consultative process of developing complex solutions to fit the customer’s needs.

James Patterson

Guest Writer, transcosmos Information Systems Limited

In the infographic that follows, you’ll understand why a good e-commerce strategy all starts with a well-executed website. Moreover, you’ll find out the best practices to adopt in building your online business or e-commerce shop.

Here are some highlights from the featured infographic:

  • Majority of consumers look at the website’s design, product images, and similar visual aspects before purchasing something from e-commerce retailers.
  • A top-notch e-commerce website needs to have the best design, performance, and user experience possible.

A website may include a homepage, product page, shopping cart, checkout page, and payment confirmation page. Each of these sections has a distinct role to play to help customers experience hassle-free shopping on your website.

Homepage – This serves as the physical storefront of your online business and should be designed to welcome customers to your site. The homepage also gives users a bird’s-eye view of your product classifications or categories.

Plus, your homepage should contain helpful information about store policies and guidelines that customers need to know.

Product Page – This page contains a specific product that customers could check out. When you include detailed descriptions and corresponding images, it’s easier to encourage customers to purchase that item.

Shopping Cart – This is where customers place the items that they plan to buy, similar to the ones that you use in an actual, physical store. Customers should see an itemized list of products in their cart, including the quantity, size, make or model, and other particulars.

At this stage, buyers should also see the total cost of the products and other applicable charges on this section of your website, and later on, via the checkout page.

Checkout Page – Here, you should ask customers to provide basic personal details, such as their contact information and complete delivery address. Be sure that the fields that customers need to fill in have proper labels or appropriate examples.

Your website’s checkout page should also indicate multiple delivery or shipping methods that customers can choose from.

Last but not least, you should provide an order summary and indicate several payment options to help your customers complete the purchase without hassle.

Payment Confirmation Page – This is the last step where you – as the seller or retailer – confirm that the purchase has been successful. Your payment confirmation should reiterate the details of the order or purchase, including the amount paid, shipping or delivery date, and other special instructions for the buyer.

For further engagement, you could give customers the option to sign up for news and updates about your products. You could also provide links to your social account or customer support in case customers want to reach out to you later on.

For more tips on how to implement these strategies in setting up your e-commerce website, read the full content of the infographic below “The Anatomy of a Top-Notch E-commerce Shop”. If you wish help from an ready-made e-commerce platform we can recommend you to check the most favorite e-commerce platforms used in the middle east.

The Anatomy of a Top-Notch E-commerce Shop [Infographic]
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