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Every marketer should know when he can reach his Audience on Social Media the best. Following the trends and finding the right timeslots of the day reflects already in the cost of a social ad, the prices go up because everyone wants to stand in the first row. Let’s have a look at today’s infographic showing us which days and which times are most important on which social network.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Who are your target on the wide ocean of digital channels, the mums, the students, the working force, the decision makers? Are you seeking for the millennials of this world which are the most active online buyers?

Marketers are always interested to answer the question, when is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, made a study of social media posts from 100 brands over more than a month and share their results with us in an infographic that explores the answers to the question, when is my Audience on Social Media active.

We can learn out of their findings …

Instagram surprised us

Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions), also Instagram posts on Tuesdays received the best engagement and primetime on Wednesday 10-11pm.

Brands should focus to post between 10am and 7pm. Focus on 11am – 1pm on received comments for conversation. Instagrammers are most active between 4pm and 6pm.

Facebook as we know it

Facebook’s sweet spot for engagement is on Thursdays, 9-10 AM and showed weekends lower engagement. Wednesday is the day where most people get active.

Brands should focus to publish between 9am and 2pm the get most interactions. When brands focus on office hours they miss their audience in the evening for interaction. The Facebook audience is most active between 8pm and 9pm.

Over the whole day between 10am – 11pm 200,00 interactions have been registered.

Twitter the business horse

The most rewarding time for brands to post on Twitter is between 11 AM and noon. While we can see the community is most active on Tuesday for interactions we recognize also the trend on Wednesday.

Reading through the findings reflects again the audience type which we can find on all our social channels. We are aware that our Instagram audience user group is younger while our baby boomer generation is focused on Facebook. Twitter is very efficient when it comes to business messaging or a shootout of business news. Good to know for our targeted marketing activities.

Check out some more details in the infographic “The Best Days and Times to Post on Social Media” and adjust your scheduled post planner to target your Audience on Social Media correct. Share with us the most engaging time of your social posting activity. Use our commenting section below.

Audience on Social Media- The Best Days and Times to Post on Social Media
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