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Every marketer should know when he can reach his Audience on Social Media the best. Following the trends and finding the right timeslots of the day reflects already in the cost of a social ad, the prices go up because everyone wants to stand in the first row. Let’s have a look at today’s infographic showing us which days and which times are most important on which social network.

Who is your target on the wide ocean of digital channels, the mums, the students, the working force, and the decision-makers? Are you seeking the millennials of this world who are the most active online buyers?

Marketers are always interested to answer the question, when is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, made a study of social media posts from 100 brands over more than a month and share their results with us in an infographic that explores the answers to the question, when is my Audience on Social Media active.

You invested a lot into great content creation, don’t fail to miss your audience, do you agree? 

We can learn from their findings …

Instagram surprised us

Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions), also Instagram posts on Tuesdays received the best engagement, and primetime on Wednesdays 10-11 pm.

Brands should focus to post between 10 am and 7 pm. Focus on 11 am – 1 pm on received comments for conversation. Instagrammers are most active between 4 pm and 6 pm.

Facebook as we know it

Facebook’s sweet spot for engagement is on Thursdays, 9-10 am and showed weekends lower engagement. Wednesday is the day when most people get active.

Brands should focus to publish between 9 am and 2 pm the get most interactions. When brands focus on office hours they miss their audience in the evening for interaction. The Facebook audience is most active between 8 pm and 9 pm.

Over the whole day between 10 am – 11 pm 200,00 interactions have been registered.

Twitter the business horse

The most rewarding time for brands to post on Twitter is between 11 AM and noon. While we can see the community is most active on Tuesday for interactions we recognize also the trend on Wednesday.

Reading through the findings reflects again the audience type which we can find on all our social channels. We are aware that our Instagram audience user group is younger while our baby boomer generation is focused on Facebook. Twitter is very efficient when it comes to business messaging or a shootout of business news. Good to know for our targeted marketing activities.

Check out some more details in the infographic “The Best Days and Times to Post on Social Media” and adjust your scheduled post planner to target your Audience on Social Media correctly. Share with us the most engaging time of your social posting activity. Use our commenting section below.

Audience on Social Media- The Best Days and Times to Post on Social Media
Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.
Dieter Hovorka

CTO, Co-founder, Skillz Middle East

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