Best Influencer marketing can be achieved by understanding the rules of engagement and following them like a simple bible to maximize your ROI. Influencer marketing got socially acceptable over the last years. Marketers across all industry value working with the right influencers for their brand. Let’s have a look at how we can maximize our goals with them.
Who is an Influencer?
An influencer has the ability to change behaviors or impact purchase decisions in a given context. On the social web, influencers have earned an engaged audience by producing content on specific topics.
What is Influencer Marketing?
“Influencer Marketing is the process of identifying, targeting, and connecting with individuals that have influence over your target audience rather than trying to reach that audience all on your own.” – states Ana Hoffman, Traffic Generation Cafe
The Power of Influencer Marketing
• 3% of People can Create 90% of the Impact on the Web
• 650% Return on Investment through influencer Marketing
• The Fastest Method of Client Acquisition
• The Most Cost Effective Way to Acquire New Customers
Advantages of Influencer Marketing
Influencer Marketing is about LEVERAGING the influencers reach, authority and recognition which gives us an increased social influence to a larger audience and engages us with new customers.
Influencers are an own species of people who are suspicious to new brands since they believe into losing their influence.
Tips for Getting on the Influencer’s Radar
So it is important to understand how we can attract them. Let’s look into some tips. Link to influencers content repeatedly and shamelessly, write a bold introduction, quote them and prove an influencer’s method works; in other words become a case study. In other works gain their trust by illustrating understanding into what they do.
Follow The 3-2-1 Approach 3 Detailed Comments, 2 Social Shares, 1 LinkBack. Add a New Tip to their Post or pitch a collaborative project. Provide something the influencer needs. Make their content even better; create a Slideshare presentation or an infographic. Sometimes pimping content up with animation or an explainer video can do the job.
Influencer Marketing – Words of Wisdom
• Don’t ignore newcomers as they may turn out to be future influencers
• Choose your influencers based on the quality of their work and not based on their reach
You might ask yourself, how to reach Influencers? Sometimes you can find a contact form on their Website or find their Twitter handle or research their preferred Social Profile. Join their mailing list and reply to their email if they are using them.
Use BuzzSumo to find awesome content and Influencers who Shared them. Of course, don’t let yourself not pay attention to influencer platforms like impactana where you can find and get in touch with an influencer.
With this powerful guide, you can easily achieve a great ROI and make the best influencer marketing happen. Bookmark the page for your future reference and read the full infographic below with more details.