In the first half of the twentieth century, a superior product was enough for consumers to claim loyalty to a brand. Is brand loyalty today really dead?
“I know what you did in your last Marketing campaign, do you?”
Today, marketers know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations creating and maintaining brand loyalty is a much taller order.
Does that mean brand loyalty is dead? Well, not exactly, but it’s not the same as it was. And that’s okay, says an infographic created by product review site Rave Reviews.
This new world of brand loyalty gives customers a voice, as written in the infographic. For example, shoppers are no longer tied to companies, which gives newer brands an opportunity to enter the marketplace.
See for example brand names like Hummer. Who cares they are not anymore produced in the US? Who cares the car comes out of Korea? Does this mean brands can swap their owner without any punishment of their loyal customer? Can you rely on your old buddies of loyal customers or is it time to listen to the new generation?
It also motivates brands to listen and be innovative about products and services. Brand loyalty today shows a modernized come back as mentioned in the infographic.
The status quo doesn’t survive in an environment where quality is constantly improving. Customers aren’t loyal anymore than they were as shown in stats. Brand loyalty today is almost Dead, rest in peace.
Brand loyalty has changed, and modern brands need to keep up. For more on how to do that, check out the “Brand LoyaltyToday Is Dead? [Infographic]”
From a consumer point of view, I agree with shopping around, finding the best deals and not being attached to a specific brand. From a marketer point of view, now I am trying to grow “my brand,” I need to pay attention to this. Thanks for the info graphic.
Thank you Herlina to share your thoughts. You are not alone, I hear that a lot of people don’t mind the brand and listen to comparison and on the price, cheers Dieter