Millennials and Generation-Y are the biggest consumers currently on the market. Social change is happening and marketers still struggle to adjust to their wished and behavior.
29 % of young people contacted an elected official about an issue or concern
Those stats are based on a report by DoSomething Strategic, the data-driving consultancy arm of DoSomething.org. DoSomething also created a brand-ethos hierarchy as a guide to assist brands to figure out how to drive the social change young people are looking for:
- Level 1 (the base): All are welcome
- Level 2: The brand cares
- Level 3: Caring as an integral part of the brand story
- Level 4: Engaging for direct impact
- Level 5 (top): Living the purpose
Does it make sense for your brand to be part of the social change? Check out the infographic and read all the details of the guide. Join our conversation the commenting section below and let us know how you see the young once guiding the new way of business.