Research shows that good creative work, including good design, drives customer preference, loyalty, and a willingness to pay a premium. And those benefits translate into tangible revenues for brands.
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In today’s incredibly crowded digital world, the key to cutting through the noise and resonating with consumers is highly-personalized, highly-creative, is design-driven content.
I think you can agree with me that the era of design-driven products was for sure started with the initiatives of Steve Jobs and Apple. Apple showed that design and building a brand nation is more important than functionality with their first iPod.
Let’s have a close look into 13 statistics on how today’s good creative teams are driving more revenue with content. Creative content is more important and in demand than ever before. Based on US consumers 71% say they will choose a product or service over its competitors because of good design. Also 69% say they will be more loyal to a brand that has a good design. Thinking that a consumer would pay more for a better product design is correct, 5&% said yes.
That info comes from an infographic by inMotionNow that illustrates the real business impact of marketing creative.
Businesses that invest in creative are 85% more likely to be financially successful, the infographic shows. The challenge? Some 77% of teams say there is increased pressure to be more productive than more creative at work.
That’s why businesses that invest in creative are seeing major success, from reaching more consumers and achieving better engagement to closing more sales.
How can marketing and creative teams balance creativity with productivity? And why should companies care?
See the infographic to learn more about the impact good creative teams have on business.
Customers can recognize something good when they see it.It is not only the quality of products and services that sells the brand,the first impression is more or less 70% responsible for customer reactions to advertising.I can relate to this deeply as I have experience in the hospitality industry.Suppose you were to walk into a hotel looking for a place to spend the night.The doorman stops to search you and instead of doing his job professionally,he frisks you like he expects a bomb to be strapped to you somewhere.When he does not find anything suspicious,he passes you a nasty look and goes on with his business.Assuming it is late at night and you are not a fan of walking outside on cold pitch-black nights,you will just have to stomach the insult and go on to the reception to inquire for room availability.You find the receptionist,a woman in her late 20’s chewing gum with her mouth open and at the same time talking to someone who is clearly not a client on the phone(you can tell this by the way she is laughing hysterically and loudly).You try to talk to her and she shows no interest whatsoever in what you want to say.
What are the chances that you will put up with that attitude?What are the chances that you will spend the night there?Suppose it is a well-known hotel with a 5-star rating,you would still rather find another hotel rated 2 stars just to get out of the ordeal you have faced.In the hospitality industry,the experience you had first with the doorman is what we call the “moment of truth”. That is where your opinion about the hotel started.Similarly with services and products,this is what happens.A customer would rather purchase Apple personal computer than a HP.Despite the functionality and features being the same,apple products have their charm.I completely agree with this demographic.