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How to Play the Game of Content Land and Win [Infographic]

 
 
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Take a journey through the world of content visualization, and find out which method may work best to captivate your audience. Today it is more important to deliver personalized and engaging content which attracts your audience the most.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Ready, set, play: Find the best type of visual for your objectives and content.

Content is king, but only when it’s done correctly. It takes strategic, calculated risks that analyze what will work to your advantage.
The rules of the game are no different for visual content. Take a journey through the detectable world of content visualization, and find out which method may work best to captivate your audience.

“Develop concepts into images to build a visual vocabulary that defines your brand and appeals to your buyers’ emotions,” states Marketo in the following infographic. “You can publish them on their own, like a meme, or with accompanying by text.”

If you hear a piece of information, 3 days later you remember 10% of it. Add a picture and you will remember 65%.

Is it that easy, will you ask yourself. Well, statistics are proof that this rule applies to the majority of our readers.

57% of B2B marketers and 63% of consumer marketers find success using infographics. 

Visual content will help your customers remember you and your message. Using a combination of images and text to simplify core concepts, infographics display complex information in an easily digestible way, while attracting backlinks and adding visual interest to dense material.

Pro Tip from Marketo: Repurpose your infographic for social sharing by cutting it up into snackable mini-graphics.  

A classic piece of visual content is a slideshow. We all know that audience following a presentation or speech on a conference has no patience to read a lot of texts from a projected screen. On the other hand, the quickly can lose attention not to listen to what you actually want to share. So, design a slideshow with minimal text and a large focus on design and color to guide readers through a presentation. 

Marketo is walking you through the Static City Content Land with touching base on Images, Infographics, and Slideshows before we step into the land of “Alice in the Wonderland”.

The “Interactive Forest” in our content land is most more engaging, attractive than other content. People can’t keep their hands out of the interactive content cookie jar, which includes apps, assessments, calculators, and quizzes.  

But there is more to come, we have the ultimate “Live Motion Mountain”, the theme park of the content kings. 

Here we heat up our audience with Videos, Webinars/Webcasts and much more to come. Getting excited? Time to take your seat and play to win with a solid content marketing strategy? 

For more details about winning in the game of Content Land, see below infographic.

Infographic How to Play the Game of Content Land and Win
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