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Adobe helps its customers make, manage, measure, and monetize their content across every channel and screen with the Adobe Marketing Cloud. Adobe has put together an Infographic looking into “The State of Content Rules of Engagement for 2016”, read more below.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Adobe is the global leader in digital marketing and digital media solutions. The company’s tools and services allow its customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success.

At regular intervals, the corporate communications team creates a report with key learnings for content marketing. Tremendousness took this year’s raw PowerPoint data and concepts an infographic that highlighted the most salient items. Simultaneously, we executed on dozens of insights and charts (using Adobe Illustrator) and designed the full report (using Adobe InDesign).

The infographic talks about the fact that it requires design for multiscreen reality and indicates statistics numbers, as attention spans shrink 59% of the audience would rather engage with content that’s beautifully designed vs. simple. 65% ranked display as most important when it comes to viewing content in their personal life and 54% listed overall good design such as appealing layout and photography, as important.

Once the infographic had matured from concept sketch to blueprint to render, we formatted key chunks of content into standalone graphics and exported them for social sharing (using Adobe Photoshop).

Read below the Infographic , “The State of Content Rules of Engagement for 2016t”, read it below:

State of Content Rules of Engagement in 2016

Ultimately, the State of Content report and infographic convey key insights from Adobe’s State of Content Survey in a clear and compelling manner to help marketers improve their performance and to establish thought leadership in the digital marketing arena.

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