COVID-19 pandemic-related shutdowns have affected most industries and sectors in various ways. Online business presences can tell the story quite easily and well by just looking at Web users, organic traffic results, and conversion rates. COVID-19 impact on business is for the one half respectful great while for the other half may be horrible.
Not surprisingly, web users have found industries such as supermarkets, telecom, and marketplaces from interest and traffic decreased for those in the travel, construction, and advertising verticals as noticed in the infographic below.
In the week ending March 22, online traffic in the supermarket segment increased by 161.4% and the tourism sector decreased by 56.8%.
Organic traffic is something everyone is looking for and the numbers have been here unexpected. Finance, Food, and Media could experience a growth of over 20% in organic growth. Great momentum which resulted from homeschooling and people staying at home looking for online entertainment. Besides cooking shows on TV, which is always a loved topic in the US, people have been searching more for recipes for cooking at home or purchasing online.
This reflects into the conversion rates which have increased for healthcare, pharma, and media industry, while those for transportation, manufacturing, and travel have decreased.
Those insights are from an infographic by a digital marketing agency, Grazitti Interactive. It highlights the current business impact of, and the digital marketing initiatives amid, the current uncertain climate.
Social and search updates on COVOD-19 pandemic left its footprint on Google and Co. Google lists all the important information and resources of COVID-19. Google emphasizes that its pulling information from authoritative sources like the WHO and the CDC. Google summarized the most trending questioned in the search engine.
- When will the stimulus checks be deposited?
- How to make a face mask with fabric?
- How long can coronavirus live on a surface?
- How many people die in the US every day?
- What does a stay home order mean?
Searches along COVID-19 are related to testing, face mask, hand sanitizer, social distancing, and hand washing.
Google and Bing together came out with a new type of structured data markup for special announcements related to COVID-19.
Another update Google released was on Facebook Live. Bloomberg reported the number of US users watching live on Facebook has increased by 50% since January.
On Google MyBusiness tips for healthcare providers had been added and information for patients. Google made sure to present information on how patients find the info for healthcare providers on Google like their website, directions, phone number, customer reviews, photos, and a short summary of the business.
For those types of organizations, Google produced some webmaster best practice guides to optimize there website.
The social media giants had also not been sleeping. Facebook, Instagram, and Twitter had been working hard on detecting false messages on COVID-19. YouTube moved to restricted videos about COVID-19/5G conspiracy theories, while Yelp, Facebook, and Google launched efforts to help local businesses impacted by COVID-19.
Conclusion
The infographic, goes into some detail regarding social and search updates introduced by Google, Bing, Facebook, Instagram, Twitter, YouTube, and Yelp, in an effort to deal with the repercussions of COVID-19. The COIVD-19 impact on business is undeniable and will keep many of us busy over the next years.
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