Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider Web personalization.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
Some 87% of companies that have implemented Web personalization have seen an increased return
One Sie Does Not Fit All so, Why creating a personal online experience for your visitors is critical, states the Infographic.
Personal Online Experience is the key to success
The key to your digital success is the heart, your Website. Your digital presence is where your visitors go and learn about your company and decide whether they want to become customers or not. 70% of buyers say company’s website drives their purchasing decisions. 80% of customer do their own research before buying.
Nearly half saw a 20% or higher uplift. Moreover, “when presented with personalized content, users are 5X more likely to convert,” states Marketo.
To find out more about the importance of implementing Web personalization, see the infographic.
Who is Marketo ?
Headquartered in San Mateo, CA, with offices in Portland, OR, Dublin, Tel-Aviv and Sydney, Australia, Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany.
In 2008, Marketo introduced its first product, Marketo Lead Management, followed by Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics in 2010. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. In November 2012, Marketo introduced LaunchPoint, an app and services network for the “marketing nation” of technology partners and professional service providers.