We’ve all been consumers for most of our lives, so we know there’s rarely a better way to show a brand we’re unhappy than we shop with its competitor, right? Customer-Experience Expectations to know is more important than ever before.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
Create Customer Experience Excellence, what do your customers want? Listing to the US executives they seem to know that 97% want an efficient and personalized experience. While taking a survey with customers 92% declared they want more personalized experience, more helpful associates and faster customer service.
If you’re a marketer, of course you’re on the other end of that relationship, doing your best to make sure consumers stay with you.
That’s where this infographic, produced by TimeTrade, comes in; it mashes statistics about the experiences consumers want with some pretty surprising numbers about what brands have to lose by not meeting those customer expectations.
For example, 18% of consumers switch brands after having a poor experience with a brand’s associate, the infographic states. It continues: “For every customer experience failure, brands lose an average of 65% of the revenue they would have earned from the affected customer during the following year.”
Figures like that show why customer experiences definitely matter to the bottom line.
For more on how to meet your customer-experience expectations, see the infographic.