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70% of people in the UAE say they rely on Facebook for gift ideas. The holy month of Ramadan is the most precise time of the year for Muslims. The world is still turning and also sales and marketing.  It’s is time to look into some Ramadan Campaign ideas in the year 2018.

Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment. Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Ramadan is the 9th month of the Islamic calendar and is seen by Muslims worldwide as a month of fasting to express respect for the first revelation of the Quran to Muhammad according to Islamic belief. In 2018 the holy month of Ramadan started on May 17 in the UAE (United Arab Emirates). The UAE announcement was made after the Saudi Arabia moon-sighting committee met on Tuesday evening and were not able to sight the Ramadan crescent.

The month of Ramadan represents an excellent sales and marketing opportunity for businesses.

Therefore Liana Technologies have put an infographic together to find out why investing in digital marketing during Ramadan is crucial in 2018.

Friends of mine always say, “What people still read emails?”

Still, even though 2018 email marketing is proven to have the highest ROI among all digital channels. A study by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%.

In the infographic, you can read that it all starts the same way. In marketing, it is cruel to define first your budgets. Don’t miss out to engage with your audience on social media, this gives you a unified messaging among all digital channels. By using marketing automation you will raise your profits and customer engagement.

While business across the Arabian countries shorten their office hours the users are shifted their online time. So your audience is not reachable during usual hours. People spend more time online during Ramadan than usual. Special during the night times people get active. People in the GCC tend to search for discounts and promotions during this times, so time to offer them.

As anywhere else the video consumption is raising during Ramadan and people add video content to their playlists. By creating valuable content you are all set to be successful in your Ramadan campaign. 70% of people in the UAE say they rely on Facebook for gift ideas.

And don’t forget, mobile first is still the most valuable channel for your marketing. 4.84 times mobile conversations taking place during Ramadan compared to non-Ramadan months in the MENA region says Khaleej Times.

Send elegant and beautiful Ramadan eCards to give your brand a boost this Ramadan month with the right Ramadan Campaign. The infographic illustrates with numbers and statistics why you should prioritize digital channels over TV or outdoor advertising. Leave your ideas and comments in our commenting section below. Ramadan Kareem 2018 and blessing to your family and friends, your Skillz Middle East team.

8 Digital Marketing Tips for a Great Ramadan Campaign [Infographic]
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