As marketers, we probably tend to get more excited about the latest digital trends than the general public does. So just what do consumers think of some of the new technologies we’re seeing?
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.Dieter Hovorka
There are some exciting digital trends causing a big buzz in the brand world. Bow how do customers feel about some of these technologies? And how do they want to interact with brands in the digital space?
Let’s name some of the trends ranked by News mentions in last year: Augmented reality, virtual reality, chatbots, mobile payments, voice assistants and screenless ordering … Amazon Dash.
It turns out customers want improvements to the products and services they already use more than they want something they haven’t seen or experienced before, according to an infographic released by digital agency Code Computerlove.
And though a trend such as mobile payments may not be generating a lot of media, customers listed it as the top technology they want to use this year.
Conversely, trends such as virtual reality and augmented reality have had a lot of media mentions, but consumers are still tepid about trying them out.
To see more about the digital trends brands are talking about versus what consumers want to use, check out the infographic “Digital Trends 2017: Are Brands and Customers on the Sames Page?”: