The worldwide trend is to consume information and content over mobile connected devices which are either smartphone or tablet. This also has a big impact on the advertising industry. We witness the shift away from the classic digital marketing to the mobile marketing and mobile ads. Looking over the ocean to the power rangers in social media Facebook, Twitter and LinkedIn show that the world domination has begone in the mobile ads industry.
World domination is since ever the goal of many narcissistic individuals over centuries and did never stop. In our days some companies try to dominate industries and continents. The mobile industry revolutionized how people interact and consume information. We see countries in the world where due lack of infrastructure of telephone lines and internet connections mobile is the only choice. The result nearly half the world population accesses the Internet via mobile devices.
This leads to the result that about 63% of the budget for global digital ads is expected to be spent on mobile this year. All statistics and predictions are put together in today’s infographic by data-driven full-service agency Connext Digital.
Any digital marketing strategy needs to incorporate this fact and leading agencies and marketers are aware of the trend. More and more marketers are spending their marketing budget on catching mobile users’ attention with ads.
The infographic illustrates a couple top trends in mobile advertising that marketers should stay on top.
Look at the numbers: There are 3.5 billion unique mobile internet users as of August 2017.
More than 54% of Facebook users are on mobile, Twitter has more than 82% users on mobile and LinkedIn mobile users are reaching 41%.
Looking more closely at the infographic shows us that many of these tactics have been used successfully for desktop digital ads. Going the Japanese way of life is not to reinvent the wheel, now marketers are expanding to mobile ads as well. There is also room for predictions, native advertising, programmatic advertising, and remarketing will become even more popular mobile advertising trends in the near future, mentions the graphic.
If you already ahead of the crowd or just getting started, it is worth to look into mobile ads. The infographic shows helpful stats and ideas for the successful marketer of today. Share your experience with us, and your peers, use our commenting section below.